Bruin Love, Taxing The Bulls, and Intimate Track…

As we reach the mid-point of February, a look at some good moves this weekend in the sports branding world. DUNKIN LOVE: Dunkin Donuts continues to find new ways to grow its sports marketing platform, especially around its hometown New England teams. The latest promo involves … [Read more...]

Squash, Twitter Trouble and The Growth Of Andrew Shaw…

Once again it seems like ideas good, bad and indifferent are flowing in groups the last few days, so here's a look at some other best practices and some issues. Squashing A Brand: The sport of squash is fast, ultra-athletic and pretty much refined to clubs and select colleges … [Read more...]

Lancing A New Niche Sport

This coming weekend the Professional Bull Riders will kick off their new season with their annual stop at Madison square Garden. One of the more innovative sports brands in fan engagement and experience, the PBR has survived the economic woes of some of its biggest partners to … [Read more...]

Big Events, Great Apps…PBR and NYC Marathon…

For experience, there are few niche events that beat the PBR and the ING New York City Marathon. However both have always had trouble growing their platform outside the event and into a global experience in a crowded fall landscape. As the PBR conducts its Championship at a sold … [Read more...]

Indy Car Shouldn’t Shoot The Messenger So Quickly…

The IZOD Indy Car Series was making slow, steady strides back to relevance in a sport that had left the circuit almost for dead a few years ago. The infusion of Phillips Van Heusen as title sponsor brought millions of dollars in promotions, other new sponsors had come aboard and … [Read more...]

UFC, PBR Roll The Twitter Dice For Attention…

Sean Gleason has been a key member of the leadership team for the PBR, helping lead the circuit into a more, aggressive, positive and mainstream era for the sport. He has been key in having the PBR enter new markets, grow its corporate base and find ways to engage with new fans … [Read more...]

The Crossroads of the (Sports Event) World…

New York's Times Square has always been known as "The Crossroads of the World." Millions have gathered there to celebrate the end of wars, New Year's Eve, election results etc etc...the events that mark the passage of time. Even at its seediest in the 1960's and 1970's, Time … [Read more...]

Racing To Find More Fans…

It has been a few years since Indy Car began its healing process, unifying under what is now the IZOD Indy Car Series. With the Centennial of the Indianapolis 500 coming up next month, the circuit is making a big push to continue to gain back fans, brands, and market share from … [Read more...]