Oregon Doc Gives New Meaning To March Madness, And Some Solid Baseball Pieces…
March 9, 2008 by Joe Favorito · Leave a Comment
PR Move of the Day: As we move through Championship Week and into the NCAA tournament, it will be interesting to look for some of the more unique promotions tied to some of the best weeks of the year on the sports calendar. Thus far, the best one comes courtesy of Playbooks and Profits in The Oregonian. A team of Springfield urologists are running a pre-tournament special on vasectomies urging male fans to “lower your seed” for the tournament, with the idea that post operative recovery requires you to sit around anyway. Will be interesting to see what other promos can top this one, which by the way is being pretty well received.
A Wide Range of Crisis Management…
February 10, 2008 by Joe Favorito · Leave a Comment
We have looked at various ways of dealing with crisis management since we started this blog in November, and this week there were varying degrees of crisis that arose, from college football to baseball to hoops…lets take a look at the trio, the ways they have been handled, and what could be next…
Joe has almost a quarter century of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. 
