Devils Cool Mask Promo Scores On A Hot Day…


The New Jersey Devils have spent the offseason telling the world that “new” is the buzzword around their home, The Prudential Center in Newark. As their cross river rivals the Rangers continue to improve on the ice, and the upstart Islanders move into their first season at … [Read more...]

College’s “Lone Wolf” Finds A Home…


Thank the Michigan Wolverines in part, but thank an administration that did what it needed to do to upgrade a program and show value without giving up. On Friday the last Division I independent school, New Jersey Institute of Technology, will announce that is has found a … [Read more...]

They Shocked The Hoops World; Now Can NJIT Find A Home?


For a very short period of time about a month ago,  New Jersey Institute of Technology ruled the sports world. The men’s basketball team shocked Michigan in Ann Arbor, an upset many said was on par only with something Gardner Webb had done at Rupp Arena about 10 years ago. The … [Read more...]

The Power Of The Special Olympics Can Transform, Enrich Brands, Careers…

special olympics lofo

The last year has seen its own set of drama good and bad in sport across The Garden State. From the excitement of The Super Bowl to the craziness surrounding the issues of Rutgers basketball, from the new ownership of the Devils to the disappointment of the Jets and Giants, from … [Read more...]

Devils, Like Many Smart Brands, Look To Build Through Community…


One of the most important aspects of gaining support in good times in bad for any effective brand, let alone a sports or entertainment property, is to make sure you are ingrained as a part of the community, not just as an elite attraction. Whether you are a Valley National Bank … [Read more...]

Devils, Sixers Hedge Their Bets…For The Better and The Bettor


A little over a month ago we noticed the huge amount of exposure new legalized online gambling sites were getting in New Jersey. You could not go a few miles on a major highway without seeing something for Betfair or any of a number of other sites, and given the fact that sports … [Read more...]

The Challenges of An Indy Ball Brand: Are Bears Extinct Or Hibernating?


There are 14 minor league baseball clubs within a 90 minute drive of anywhere in the New York area, all with various promises of affordable family fun and entertainment. However according to an announcement that came very quietly  on the day after Thanksgiving, that total for … [Read more...]

Brands, Buzz Continue To Build For Game Changing Super Bowl…


It hasn’t been the brightest of falls for football in the tri-state area, or even down the Turnpike to Philadelphia, but this year’s Super Bowl has certainly generated more buzz, brand activation and long-term talk than probably any other, and for a league that seems like it’s … [Read more...]

Devils Brand Better Than Where It Was…


Thursday brought a sigh of relief at the NHL offices as the sale of the New jersey devils were announced. The league would not have to go through the pain and brand stagnation that was experienced when no buyer could be found for the Phoenix Coyotes, and some new, enthusiastic … [Read more...]