Can MMA Grow In The Garden? State, That Is.

January 7, 2010 by Joe Favorito · Leave a Comment 

There is still more than a little contention over how “hot” professional Mixed Martial Arts is as a sport.  One thing is for sure, the UFC as an experiential brand, is certainly very hot and very active for the men’s demo, and that experience was again in full force for their New Year’s weekend card, which again saw a sold out crowd in Las Vegas and put a cap on a record year for pay-per-view sales.

Northern California Brands Take Leadership Positions That Mirror The Area’s Tech Innovators…

November 14, 2009 by Joe Favorito · Leave a Comment 

While most of the world views the Silicon Valley for its high tech innovation and nearby Sonoma for its wines, there is no doubt that a great deal of sports branding and innovation is continuing to flourish in the region as well. While it is true the Oakland A’s remain challenged for a new stadium (although GM Billy Beane’s Moneyball approach to the business of baseball was certainly innovative) and the Oakland Raiders remain a struggling piece for the NFL, the areas other franchises, both big and small, are certainly viewed as leaders in many areas.