Lotsa G’s…Green Globies, Getting A Job And Getting Instruction

March 14, 2008 by Joe Favorito · Leave a Comment 

PR Move of the Day:  With St. Patty’s Day almost upon us, the number of teams and leagues going “green” on or around the day (ranging from NBA teams to the Yankees) grows every year.  However another unique spin goes to our friends at the Harlem Globetrotters, who are taking a two pronged approach to the day…first the team will take on the traditionally green clad Washington Generals in Wildwood, New Jersey and will break from their usual red, white and blue ball to a green ball for the first time ever…the ball, an instant collectable, will then be signed and sent to the Hall of Fame.  Then the team will join the always creative St. Baldricks charity to shave their heads for the day, with proceeds going to charity.  Again the Globies, led by the folks at Coyne PR, break through the clutter on a “green” day with two very definable ideas, and bring along both a historic and a charity element.  Great spin.

Oregon Doc Gives New Meaning To March Madness, And Some Solid Baseball Pieces…

March 9, 2008 by Joe Favorito · Leave a Comment 

PR Move of the Day: As we move through Championship Week and into the NCAA tournament,  it will be interesting to look for some of the more unique promotions tied to  some of the best weeks of the year on the sports calendar.  Thus far, the best one comes courtesy of Playbooks and Profits in The Oregonian.  A team of Springfield urologists are running a pre-tournament special on vasectomies urging male fans to “lower your seed” for the  tournament, with the idea that post operative recovery requires you to sit around anyway.  Will be interesting to see  what other promos can top this one, which by the way is being pretty well received.