Wrestling Is Off The Mat And Back On Its Feet

Cejudo

A little over two years ago, wrestling as a sport was in trouble. Removed from the Olympics and struggling for relevance, what was one of the world’s oldest sports was on its way to infamy. Fast forward to today, and it looks like the sport is continuing to get up off the mat, … [Read more...]

Is Boxing Back?

DV_To_Getty_3297927_0.jpg

It has been on life support for years in the eyes of many. Banished to small gyms as the UFC and WWE rose to prominence, gone from network TV, full of an alphabet soup of titles, a lack of U.S. buzz, no heavyweight stars, too violent and corrupt. Boxing many said, will soon be … [Read more...]

ASU Launches A Promo Worth Fighting For…

asu

Away from the bright lights of football and basketball, other collegiate sports do very well in their own niche communities, drawing fans, media attention and sponsors. Baseball in places like Hawaii and Miami, lacrosse in and around the ACC, soccer in key outposts, softball in … [Read more...]

Why Mayweather Is Money…

DV_To_Getty_3297927_0.jpg

For those ‘Rocky” fans, the business side of Floyd Mayweather is a lot like the image of Apollo Creed before he takes on “The Italian Stallion.” Pick the venue, but the flowers for the Mayor’s Wife, create the package for your challenger and collect the big pay day in the best … [Read more...]

UFC Takes Its Brand Punch, Re-Emerges Stronger Than Ever Going Into 2014…

ufclogo4

It was a night that maybe in other years would have sent the UFC leadership scurrying for new spin. There was their vaunted former champion, Anderson Silva, screaming with a horrific broken leg; night over, maybe career over. It comes just a few weeks after another of the … [Read more...]

Can E-Cigs Find A Sports Niche?

gold-dollar-sign

They are unregulated by the FDA, claim to be safer than the regular brands, are environmentally friendly, have started to sign u celebrity endorsers and have the large budgets for marketing that could all be part of a new category on the rise, especially amongst a younger demo. … [Read more...]

Weidman’s Win Lifts The UFC Tide…

ufclogo4

Make no mistake that the UFC is still a dominant and evolving global brand in sport, especially in key younger male demos that crave action and engagement.  However like all large brands, there is a tendency from time to time to get caught in a routine of success without looking … [Read more...]

Can The UFC Take A Page From The WWE For A New York Brand Win?

ufclogo4

Two weeks ago the WWE was everywhere and anywhere in the New York Area as Wrestlemania became the lynchpin for all things about the brand. Community projects, brand partnerships, education news, appearances on Wall Street, meet and greets with celebrities, panels on broadcasting, … [Read more...]

Mixed Martial Arts Winning A Perception Fight…

ufclogo4

If you have been to New York’s Times Square in the last five or six years toy would have seen it, the billboard towering over the Marriott Marquis. Amidst the glowing brand ads throughout the square and the endless video displays is the huge promotion board for the UFC, always … [Read more...]