Is Curling On A Straight Path To Success?

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There was a joke in the old hit TV series “The Odd Couple” where Oscar tells Felix he is going to cover the Curling Championships, and an excited Felix replies “I didn’t know hair dressers had a sport.” That was then, and I’m sure the sport of curling appreciated the national TV … [Read more...]

Lesson To be Learned For Boston 2024; Volunteer!

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Thursday night as the United States Olympic Committee announced that Boston was their bid choice for the 2024 Summer Olympic Games, the worlds of LinkedIn, social media and networking immediately began to heat up. Young people, and their parents, started sending resumes around to … [Read more...]

DeVry Tries To Score With Baseball…

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  The age of online higher education of all levels continues to grow each year, and in a world that is increasingly more technologically savvy, the ability to study and earn a degree without ever setting foot in a classroom is becoming more and more commonplace. Whether … [Read more...]

Yogurt Takes A Dip Into Colleges; Hummus Next?

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Hummus and Yogurt, smart brand fits for the college marketplace, and both now have really started their engagement through athletic branding. This week, Chobani announced a 17 school partnership through IMG College to engage with colleges through athletics on a broad platform; … [Read more...]

One Theme, Two Events, Three Million Dollars Raised; Sports As A Metaphor For Social Change

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Many times we in this business get caught up in the hype, the ROI, the buzz and sometimes the routine that we forget about the amazing power that sport has to change lives. Each week my colleague Sab Singh puts out his Sports Doing Good newsletter, which highlights events from … [Read more...]

The Power Of The Special Olympics Can Transform, Enrich Brands, Careers…

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The last year has seen its own set of drama good and bad in sport across The Garden State. From the excitement of The Super Bowl to the craziness surrounding the issues of Rutgers basketball, from the new ownership of the Devils to the disappointment of the Jets and Giants, from … [Read more...]

A Sport Curls Its Way To Relevance…

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The greatest element of the Olympics are the unique stories that are told through elite athletes casual fans don’t get to meet in their everyday sports and business encounters. The Games creates those rare windows to expose to the pubic the passion and drive to success, and … [Read more...]

Can Bobsled Lift Our Olympic Interest?

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Bobsled, can you make us watch the 2014 Sochi Games? With a U.S. Olympic team lacking lots of start power going into the Games, it may be bobsled, with technology on the course, and star-power off the course (on the women’s side) that may deliver the best branding stories of the … [Read more...]