AFL Scores With More Hits…And Athletes Take A Drink Of The Beverage Market

May 2, 2008 by Joe Favorito · Leave a Comment 

With NFL Europa gone, the AAFL never starting, spring football done, CFL not yet on the sked and the draft now over, those who love football now have only to turn to the Arena Football League to tide themselves over until an outdoor game gets going.  Seeing that void, the AFL has done a solid job both in market and nationally (working with the teams and Dan Klores Communications) to identify and drive some nice additional coverage for the brand in the last few weeks.  Some of the latest hits included a solid score on the front page of the New York Times sports ection this week on the value the New Orleans Voodoo is affording to the community in the post-Katrina time, a Men’s Health piece with Dallas Desperados ironman Will Pettis, and a series of pieces on USS Cole survivor and Colorado Crush lineman Charrod Taylor.  All of these are examples of the brand going beyond the game to tell the personalities of their athletes to a larger audience…all the while building stars and finding ways to enhance the AFL and its partners.  Nice job by the AFL to fill the football jones void.