Taking Advantage of The Quietest Day In Sports…

July 17, 2008 by Joe Favorito · Leave a Comment 

The summer is traditionally slower for the sports industry, even in an Olympic year, but the day always the quietest (especially given Tuesday’s marathon All-Star game) is the Wednesday after the All-Star game.  The day usually offers up a chance for sports in their offseason to grab some headlines or those currently competing to update current plans with the media.  Some of the groups that took advantage of the quiet day included tennis (Venus Williams on Leno), the New Jersey Nets (making GM Rod Thorn available to spell out their plan going forward), Red Bull New York (who got great space in the dailies with Claudio Reyna’s retirement announcement)  and the NFL Network (which did a conference call with Steve Bornstein and new lead announcer Bob Papa).  All got more exposure than they would have gotten on even a slightly crowded day, and were great examples of advance planning.  Good strategic moves by all.