Archives for June 2010

It wasn’t widely covered this week, but the merger between the CHL and the IHL to effectively create a joint program and a de-facto North American “AA” level of hockey was a very smart move and could be a very financially viable one for the minor league clubs at that level in the sport. In …

As the scramble to get the best value for sponsorship dollars, as well as added eyeballs for products and services, continues on in a challenged economy, two brands took a leap step forward in the New York sports marketing scene this week. The first was the Foxwoods Hotel and Casino, which signed a jersey sponsorship …

Wednesday night's botched call which kept Detroit Tigers pitcher Armando Gallarraga from being the third pitcher in 30 days to throw a perfect game may be one of thebiggest viral stories related to sports since the real migration to digital media egan several years ago.. One cannot look at a blog, a trending list, a …

Looking through the Sunday New York Times I spied an amazing ad (art by Annie Lebovitz) featuring soccer legends Diego Maradona, Pele, and Zinedine Zidane. An ad for G. An indepth tease for ESPN's World Cup coverag. Nope. It is the focal point of a multi-level international brand campaign by Louis Vuitton that ties all …