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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It has been yet another interesting week in the crucible of sport. While the New York Giants were celebrating their Super Bowl victory in the Canyon of Heroes, the hobbled New York Knicks had caught fire against some lesser opponents and an unlikely new star. Out of both have come some interesting marketing opportunities for …
The sport of horse racing has tried to right itself in the past year, and reverse the overall downward spiral that has befallen a once thriving industry. With solid turnouts, ratings and storylines for the Triple Crown, a renewed interest in the Breeder’s Cup, and a strong focus by the NTRA and The Jockey Club …
So here we are at Super Bowl Weekend, hopefully they will play the game at some point soon. We wanted to take a little respite and point out some innovative events worth a pop away from the Giants and Packers… The Fire Score With Quaker Oats: Now the venerable Quaker Oats brand, a Division of …
Many times the more elite or more traditional brands in sports rarely venture away from the way things are done. You will never see the Yankees wearing black game jerseys, Alabama football in bright orange, Manchester United donning stripes, the New York Rangers wearing pink, the Dallas Cowboys in day glo. It just doesn’t happen, …