Book Publicity: Selling The Sizzle Not The Steak…Or Say It Ain’t So Joe…
Doubleday Publishing pulled a perfect storm of sorts with book publicity this week…they hit a quiet week (Super Bowl bye) with n. New York team in the Super Bowl to launch a baseball book about a former manager in th. hottest of hot stove time…Joe Torre and Tom Verducci's work about Torre's Yankees years. And …