JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We are in the midst of a run of mega events…World Cup, MLB, MLS and WNBA All-Star Games, even Fanatics Fest this weekend. Yet while we chase the glitz and glam and hype, watching a few kids playing whiffle ball in our neighborhood, and watching some others play catch with a football at the beach, …
Our guest post comes from one of our summer interns, Harrison Rosner, and a rising senior at Northern Highlands Regional High School in New Jersey. For my entire life, I’ve been exposed to the business side of the sports industry–largely thanks to my father, Scott who now runs the Sports Management program and is a …
They are the sports that have been viewed by a colleague as the “permanent emergent” in America; those that we keep hearing are buzzworthy, played by kids and destined to overtake baseball, even NASCAR in the eyes of the public and in the pockets of consumers. Lacrosse, soccer always end up on that just around …
“If we do it for you we have to do it for everyone.” I remember getting that justification from a senior team official a few years ago when we had some Olympic wrestlers in town and asked to bring them out to a game. The organization had always been very supportive of Olympians, so it …
While World Cup is still dominating conversations, July 1 marks the beginning of NBA Free Agency with Summer League almost here, as well as the WNBA season progressing along while the Knicks title still swirls over New York. So we decided to pull together three recent listens curated by our intern Wynne Kenna. You can …
A few times we have seen in the last few days thoughts about how The Marlins should adopt a Scottish band, or how other teams should replicate the spontaneous actions of World Cup supporters. “Let’s create chants,” “Let’s do walk ins of fans like THEY do.” No. While creating your own supporter experiences are …
Joe Favorito I have somewhere packed away a frosted glass with The University of Louisville logo on it and their schedule from the 1985-86 season. On that glass it shows that Iona College played at the #15 Cardinals on December 10 (Louisville won the game 88-75). That’s it. Nothing of significance for anyone else but …
For some time we have been told, and probably, convinced ourselves, that New York and winning did not have to be part of the formula for sports business success. Tom Brady and Steph Curry, Lionel Messi and Caitlin Clark, LeBron James and Shoei Ohtani etc. etc…all have done pretty well coming into New York but …
One of the great honors I have had in my career is learning from those on the way up. Maybe it is labeled “teaching” since I have been in the front of the class in programs like Columbia, Fordham, and as a guest at schools like George Washington, Montclair State, Drexel. American, NYU and elsewhere, but …
One more Knicks postscript for me. The why. While there are thousands of young people and new arrivals on the massive bandwagon there are the personal stories of strangers and of those in my recent and distant past that made this special for a watch party of one. A few examples. Early Sunday morning I …
