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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Just last week National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, returned to Chicago, following on the heels of Fanatics Fest a few weeks ago and scores of other smaller shows across the country that pop up this summer. What has been very encouraging at these events are not …
Just back from our time in Utah and Idaho gave me a bit of time to go back and listen to some of our more recent pods, three of which are very timely (especially since one is about a book coming out this week). Thanks to our summer intern Wynne Kenna for doing some of …
It has been the joyful summer of drinking from the sports business firehouse, and the real fun of this all is very little was predictable. The Knicks run, the World Cup (I still have my notes to formulate), The MLB and WNBA All-Star Games have all given us pause to smile and appreciate above the …
Monday night there he was, a career athlete on the fringe of sports sitting front and center on a stage in Manhattan talking to an audience that included the CEO of Lenovo amongst other dignitaries and business leaders…a soccer player whose relevance to most of the world just 60 days ago was negligible, but who …
We get a look at Fanatics Fest from the Perspective from our summer intern Gen Z Intern – Harrison Rosner Fanatics Fest was one of the most hyped up events of the summer. In the heat of the World Cup Final, NBA Free Agency, the dog days of July baseball, and many other things, the …
We are in the midst of a run of mega events…World Cup, MLB, MLS and WNBA All-Star Games, even Fanatics Fest this weekend. Yet while we chase the glitz and glam and hype, watching a few kids playing whiffle ball in our neighborhood, and watching some others play catch with a football at the beach, …
Our guest post comes from one of our summer interns, Harrison Rosner, and a rising senior at Northern Highlands Regional High School in New Jersey. For my entire life, I’ve been exposed to the business side of the sports industry–largely thanks to my father, Scott who now runs the Sports Management program and is a …
They are the sports that have been viewed by a colleague as the “permanent emergent” in America; those that we keep hearing are buzzworthy, played by kids and destined to overtake baseball, even NASCAR in the eyes of the public and in the pockets of consumers. Lacrosse, soccer always end up on that just around …
“If we do it for you we have to do it for everyone.” I remember getting that justification from a senior team official a few years ago when we had some Olympic wrestlers in town and asked to bring them out to a game. The organization had always been very supportive of Olympians, so it …
While World Cup is still dominating conversations, July 1 marks the beginning of NBA Free Agency with Summer League almost here, as well as the WNBA season progressing along while the Knicks title still swirls over New York. So we decided to pull together three recent listens curated by our intern Wynne Kenna. You can …
