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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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From Peanuts to the Pool, How You Frame The Message Wins The Day…

October 27, 2026 by Joe Favorito

Monday night at The University of Texas I got to stop in and listen to legendary swimming coach Bob Bowman, reknowned psychologist David Yeager, and best selling author Angela Duckworth talk about leadership. Their inspiring dicussion for a large group of administrators and students was designed to provide insight, hope and direction through storytelling and …

Read moreFrom Peanuts to the Pool, How You Frame The Message Wins The Day…

Who Prints Media Guides and Notes In A Growing Digital World? No One Seemed To Know, So We Asked…

October 13, 2026 by Joe Favorito

This past summer, when we had nothing better to do, we dispatched our intern Wynne Kenna on a project we had wondered about. How many teams, in the four men’s major leagues (NFL, NBA, NHL, MLB) still print materials? It came about after the time we spent in and around FIFA for both the Club …

Read moreWho Prints Media Guides and Notes In A Growing Digital World? No One Seemed To Know, So We Asked…

“Efficient To Be Effective.” How We Have To Explain and Adapt To Grow

October 11, 2026 by Joe Favorito

“Efficient to be more effective” came out of a conversation we were having at West Point on Saturday. It was not about military tactics or even football, it was about the communications issues so many are facing today, as we all have to learn the best path forward. First, this is not written by AI. …

Read more“Efficient To Be Effective.” How We Have To Explain and Adapt To Grow

The Yankees Have A “Sequel” That’s A Marketing First…

October 6, 2026 by Joe Favorito

While the Yankees season hangs in the ALDS balance, a recent, sightly below the radar business announcement for the club caught my eye, and showed how far sports has come in recent years. It’s a quiet first for one of the most famous franchises in professional sports: free tampons from Sequel, the first tampon company …

Read moreThe Yankees Have A “Sequel” That’s A Marketing First…

An Example of How ‘Little Things Matter” Even 40 Years Later…

October 4, 2026 by Joe Favorito

This past week Doug Glanville had a great read on his why for MLB Hall of Famer Mike Schmidt. It takes us through the young Glanville through his encounters as a Major Leaguer and beyond, and reenforced the power of friendship, mentorship and leadership over the decades. You can read it here. Reading the story …

Read moreAn Example of How ‘Little Things Matter” Even 40 Years Later…

Audio Descriptive Content Literally Filling The Lasting Images For Sports and Visually Impaired…

October 2, 2026 by Joe Favorito

A few years ago at the Sloan MIT Sports Conference I was walking the outer hallway and listening to the pitches of those starting businesses and culling ideas in search of an “aha” moment. One that jumped out was actually part of a business storyline that we covered on our podcast a few weeks ago, …

Read moreAudio Descriptive Content Literally Filling The Lasting Images For Sports and Visually Impaired…

“Banning” Sounds Sexy and Powerful, But It Rarely Works…

September 29, 2026 by Joe Favorito

This past week we saw the White House ‘ban” several news outlets from doing their jobs, for reasons ranging from petty silliness and power plays to “National Security.” While it is still a bit of a question as to whether those at the top will let outlets…like CNN…back in for the long term despite a …

Read more“Banning” Sounds Sexy and Powerful, But It Rarely Works…

Alonso to Ushers, Band Members to Bookstore Staff; The Road Brought Many Reminders of Little Things Bringing Joy…

September 27, 2026 by Joe Favorito

“I love playing. I relish every opportunity I get to put the uniform on, go out and play. It’s really a special opportunity I get to play baseball as a job, so I take pride in that, not just for the team and organization, but for my teammates and the fans as well.” That quote …

Read moreAlonso to Ushers, Band Members to Bookstore Staff; The Road Brought Many Reminders of Little Things Bringing Joy…

Fly or Die; Expanding and Breaking The Circle of Relevance Again…

September 15, 2026 by Joe Favorito

There I was at Citifield Monday night when suddenly bats were around us seated on the rightfield line. They were less there to honor Pete Alonso’s return and more to honor the author Rebecca Yarros, whose latest addition of her Fourth Wing series was part of a Mets collab for fans of the series, many …

Read moreFly or Die; Expanding and Breaking The Circle of Relevance Again…

St. John’s Today, The Mets 40 Years Ago…Why Don’t We Have More Original Songs Tied To Our Teams?

August 17, 2026 by Joe Favorito

There I was sitting on a Delta flight to Sicily when a young man sat next to me and out his guitar in the overhead bin. It took a while before we got to talking and he told me his name was Christian Sparacio and too was heading to the Island with his family for …

Read moreSt. John’s Today, The Mets 40 Years Ago…Why Don’t We Have More Original Songs Tied To Our Teams?
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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