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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
While the Yankees season hangs in the ALDS balance, a recent, sightly below the radar business announcement for the club caught my eye, and showed how far sports has come in recent years. It’s a quiet first for one of the most famous franchises in professional sports: free tampons from Sequel, the first tampon company …
This past week Doug Glanville had a great read on his why for MLB Hall of Famer Mike Schmidt. It takes us through the young Glanville through his encounters as a Major Leaguer and beyond, and reenforced the power of friendship, mentorship and leadership over the decades. You can read it here. Reading the story …
A few years ago at the Sloan MIT Sports Conference I was walking the outer hallway and listening to the pitches of those starting businesses and culling ideas in search of an “aha” moment. One that jumped out was actually part of a business storyline that we covered on our podcast a few weeks ago, …
This past week we saw the White House ‘ban” several news outlets from doing their jobs, for reasons ranging from petty silliness and power plays to “National Security.” While it is still a bit of a question as to whether those at the top will let outlets…like CNN…back in for the long term despite a …
“I love playing. I relish every opportunity I get to put the uniform on, go out and play. It’s really a special opportunity I get to play baseball as a job, so I take pride in that, not just for the team and organization, but for my teammates and the fans as well.” That quote …
There I was at Citifield Monday night when suddenly bats were around us seated on the rightfield line. They were less there to honor Pete Alonso’s return and more to honor the author Rebecca Yarros, whose latest addition of her Fourth Wing series was part of a Mets collab for fans of the series, many …
There I was sitting on a Delta flight to Sicily when a young man sat next to me and out his guitar in the overhead bin. It took a while before we got to talking and he told me his name was Christian Sparacio and too was heading to the Island with his family for …
Hard to believe that SBJ’s Thought Leaders retreat was over a week ago already, but some of the themes my friend and colleague Abe Madkour pointed out in his weekly column from the event continue to expand and be amplified in meetings, conversations and observations in the week and a half since the event in …
Hard to believe that SBJ’s Thought Leaders retreat was over a week ago already, but some of the themes my friend and colleague Abe Madkour pointed out in his weekly column from the event continue to expand and be amplified in meetings, conversations and observations in the week and a half since the event in …
We get a look at Fanatics Fest from the Perspective from our summer intern Gen Z Intern – Harrison Rosner Fanatics Fest was one of the most hyped up events of the summer. In the heat of the World Cup Final, NBA Free Agency, the dog days of July baseball, and many other things, the …
