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Sports publicity, marketing & brand building in a new age.
Featured Posts
Below you will find my most recent blog posts. To stay updated on my most recent content please subscribe to my Newsletter or follow me on my social media channels.
Recent Posts
Past Posts
The Power of Storytelling and Showing Up: Rick Allesandri, Stan Van Gundy, and Having A Seat At The Table as Capo Verde Took On The World…
As we reach the end of September, three wide ranging listens about the power of storytelling, consensus building, and being in the right place at the right time. As always you can hear all of our pods here. Building A …
The Art of Finding The Right Time Keeps Evolving…
Every year we ask in class when are the worst days to “break” news. It used to be the default answer of weekends…or Fridays…now not so much. In a 24 7 global news cycle, the exact day and time takes …
‘Who Do Ya Know?” The Leaves Of The Relationship Tree Never Stop Bearing Fruit
Spread the love I get asked all the time how I manage…well…time, and I use this quote from William Penn that i have on hand. “Time is what we want the most and use the worst.” -William Penn It’s hard, especially without …

The CUSP Show (Podcast)
The CUSP Show is a podcast produced by the Columbia University Sports Management program’s faculty. The show is hosted by faculty members Joe Favorito and Tom Richardson, who interview thought leaders from the sports industry on a variety of topics. You can listen to The CUSP Show on Spotify, Podbean, and SoundCloud.
Producers
The show is produced by the Columbia University Sports Management program’s staff.
How To Get On The Show
If you are interested in appearing on the CUSP Show please email me at joefavorito1@yahoo.com
How To Listen to the show.
You can find us on all the major platforms including Apple, Spotify, Podean, SoundCloud and at the Columbia website.

Joe Favorito
communications/marketing Expert
Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.
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