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Sports publicity, marketing & brand building in a new age.
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Recent Posts
Past Posts
Keep Adjusting To The Wobbles and Hitting the Curves…
I enjoy learning from the deeper dive sports shows we get to see on platforms like Netflix and HBO. Having always been a fan of “Hard Knocks” I was interested to see what this season would bring us, chronicling …
St. John’s Today, The Mets 40 Years Ago…Why Don’t We Have More Original Songs Tied To Our Teams?
There I was sitting on a Delta flight to Sicily when a young man sat next to me and out his guitar in the overhead bin. It took a while before we got to talking and he told me his name was Christian Sparacio and too was …
Getting An Early Jump On Fall Learning…Not Teaching…Is The Gift That Keeps Giving…
For the second straight fall it looks like I will have not one, but two classes at Columbia, so I have started the pre-course “Get to Know You” calls and emails with students. It is earlier than usual, but never loses its …

The CUSP Show (Podcast)
The CUSP Show is a podcast produced by the Columbia University Sports Management program’s faculty. The show is hosted by faculty members Joe Favorito and Tom Richardson, who interview thought leaders from the sports industry on a variety of topics. You can listen to The CUSP Show on Spotify, Podbean, and SoundCloud.
Producers
The show is produced by the Columbia University Sports Management program’s staff.
How To Get On The Show
If you are interested in appearing on the CUSP Show please email me at joefavorito1@yahoo.com
How To Listen to the show.
You can find us on all the major platforms including Apple, Spotify, Podean, SoundCloud and at the Columbia website.

Joe Favorito
communications/marketing Expert
Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.
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