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Sports publicity, marketing & brand building in a new age.
Featured Posts
Below you will find my most recent blog posts. To stay updated on my most recent content please subscribe to my Newsletter or follow me on my social media channels.
Recent Posts
Past Posts
When We Need It Most, ‘National High Five Day” Returns…
National High Five Day is back again. There are many origin stories of the high five, but the two most documented candidates are Dusty Baker and Glenn Burke of the Los Angeles Dodgers professional baseball team on …
Chasing The Green Of The College Experience…
We have always heard the phrase that “hope springs eternal,” as the air gets warmer, the grass gets greener, in most places the future beckons brightly, we tend to get more excited and hopefully interested in what lies …
Guest Post: PESO, Reality TV and Why College Athletics Should Lean In, Not Away, From Deeper Storytelling…
Guest post by colleague Dave Siroty, who loves college sports but can’t understand why sometimes actions on storytelling are counter to what could work. And he is right. Read all his insights here. Joe Favorito just …
The CUSP Show (Podcast)
The CUSP Show is a podcast produced by the Columbia University Sports Management program’s faculty. The show is hosted by faculty members Joe Favorito and Tom Richardson, who interview thought leaders from the sports industry on a variety of topics. You can listen to The CUSP Show on Spotify, Podbean, and SoundCloud.
Producers
The show is produced by the Columbia University Sports Management program’s staff.
How To Get On The Show
If you are interested in appearing on the CUSP Show please email me at joefavorito1@yahoo.com
How To Listen to the show.
You can find us on all the major platforms including Apple, Spotify, Podean, SoundCloud and at the Columbia website.
Joe Favorito
communications/marketing Expert
Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.
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