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Sports publicity, marketing & brand building in a new age.
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Below you will find my most recent blog posts. To stay updated on my most recent content please subscribe to my Newsletter or follow me on my social media channels.
Recent Posts
Past Posts
Touch Points, Leaning In, Not Back…Listening and Communicating Well; Lessons Learned From An Afternoon of Fencing…
Did you know where the term “Touchpoints” came from? Bet you didn’t know it came from fencing. It was just one of the great reminders, and insights we picked up this week as I fulfilled another “thing” I had on my list to …
College Athletics Past, Present and A Look To The Future…Three Listens, Three Perspectives…
As we head into Labor Day weekend and college athletics really kicks in, we offer up our three most recent podcasts with different views, opinions and perspectives on where we are, where we have been, and maybe where …
Why Women’s Volleyball Makes Great Business Sense More Than Ever…
With week zero now here largely for college football, it is another sport that if I were a Mid-Major school I would be paying more attention and committing more dollars to, along with Flag Football. For those who …
The CUSP Show (Podcast)
The CUSP Show is a podcast produced by the Columbia University Sports Management program’s faculty. The show is hosted by faculty members Joe Favorito and Tom Richardson, who interview thought leaders from the sports industry on a variety of topics. You can listen to The CUSP Show on Spotify, Podbean, and SoundCloud.
Producers
The show is produced by the Columbia University Sports Management program’s staff.
How To Get On The Show
If you are interested in appearing on the CUSP Show please email me at joefavorito1@yahoo.com
How To Listen to the show.
You can find us on all the major platforms including Apple, Spotify, Podean, SoundCloud and at the Columbia website.
Joe Favorito
communications/marketing Expert
Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.
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