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Sports publicity, marketing & brand building in a new age.
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Below you will find my most recent blog posts. To stay updated on my most recent content please subscribe to my Newsletter or follow me on my social media channels.
Recent Posts
Past Posts
Creativity Lies Ahead; Free Comic Book Day at 25; Star Wars Day Follows…
Forget the fact that Saturday is the Kentucky Derby, and the NBA and Stanley Cup playoffs are moving along. What’s more important for crossover in sports business? It is Free Comic Book day, followed Monday by Star Wars …
From The Draft To The May 1 Student Decision Day, A Reminder That You Define What’s Next, Not Vice Versa…
On Thursday the New York Jets, with the second pick in the NFL Draft, selected edge rusher David Bailey. Well spoken, thoughtful and tremendously talented, fans of Gang Green are hoping he is the next piece in a puzzle to …
An Orchestration of Color vs. Random Fandom; Spurs, Sabres Celebrate Playoff Returns Their Own Way…
They both returned to the playoffs…one NHL and one NBA…on the same night both with their own organic spin to presentation. The San Antonio Spurs pulled off the well orchestrated Fiesta Night, a rainbow of coordinated …
The CUSP Show (Podcast)
The CUSP Show is a podcast produced by the Columbia University Sports Management program’s faculty. The show is hosted by faculty members Joe Favorito and Tom Richardson, who interview thought leaders from the sports industry on a variety of topics. You can listen to The CUSP Show on Spotify, Podbean, and SoundCloud.
Producers
The show is produced by the Columbia University Sports Management program’s staff.
How To Get On The Show
If you are interested in appearing on the CUSP Show please email me at joefavorito1@yahoo.com
How To Listen to the show.
You can find us on all the major platforms including Apple, Spotify, Podean, SoundCloud and at the Columbia website.
Joe Favorito
communications/marketing Expert
Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.
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