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Sports publicity, marketing & brand building in a new age.
Featured Posts
Below you will find my most recent blog posts. To stay updated on my most recent content please subscribe to my Newsletter or follow me on my social media channels.
Recent Posts
Past Posts
An Example of How ‘Little Things Matter” Even 40 Years Later…
This past week Doug Glanville had a great read on his why for MLB Hall of Famer Mike Schmidt. It takes us through the young Glanville through his encounters as a Major Leaguer and beyond, and reenforced the power of …
Audio Descriptive Content Literally Filling The Lasting Images For Sports and Visually Impaired…
A few years ago at the Sloan MIT Sports Conference I was walking the outer hallway and listening to the pitches of those starting businesses and culling ideas in search of an “aha” moment. One that jumped out was actually …
“Banning” Sounds Sexy and Powerful, But It Rarely Works…
This past week we saw the White House ‘ban” several news outlets from doing their jobs, for reasons ranging from petty silliness and power plays to “National Security.” While it is still a bit of a question as to whether …
The CUSP Show (Podcast)
The CUSP Show is a podcast produced by the Columbia University Sports Management program’s faculty. The show is hosted by faculty members Joe Favorito and Tom Richardson, who interview thought leaders from the sports industry on a variety of topics. You can listen to The CUSP Show on Spotify, Podbean, and SoundCloud.
Producers
The show is produced by the Columbia University Sports Management program’s staff.
How To Get On The Show
If you are interested in appearing on the CUSP Show please email me at joefavorito1@yahoo.com
How To Listen to the show.
You can find us on all the major platforms including Apple, Spotify, Podean, SoundCloud and at the Columbia website.
Joe Favorito
communications/marketing Expert
Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.
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