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Sports publicity, marketing & brand building in a new age.
Featured Posts
Below you will find my most recent blog posts. To stay updated on my most recent content please subscribe to my Newsletter or follow me on my social media channels.
Recent Posts
Past Posts
An Orchestration of Color vs. Random Fandom; Spurs, Sabres Celebrate Playoff Returns Their Own Way…
They both returned to the playoffs…one NHL and one NBA…on the same night both with their own organic spin to presentation. The San Antonio Spurs pulled off the well orchestrated Fiesta Night, a rainbow of coordinated …
Thirty Years Ago, The Sixers Left The Building In Style…
‘He’s going to call you at home.” Those words in mid March of 1996 from the late “Superstat,” the legendary Harvey Pollack came true, because the next night at our New Jersey townhouse while I was feeding our newborn …
From Substack And Beyond, The Supermarket of Content Has Never Been Bigger, If You Shop Wisely…
One of the great joys of showing up remains the randomness of not just meeting new people and hearing their experiences, but in reconnecting with older ones. Case in point, at the MIT Sloan Sports Conference Columbia …

The CUSP Show (Podcast)
The CUSP Show is a podcast produced by the Columbia University Sports Management program’s faculty. The show is hosted by faculty members Joe Favorito and Tom Richardson, who interview thought leaders from the sports industry on a variety of topics. You can listen to The CUSP Show on Spotify, Podbean, and SoundCloud.
Producers
The show is produced by the Columbia University Sports Management program’s staff.
How To Get On The Show
If you are interested in appearing on the CUSP Show please email me at joefavorito1@yahoo.com
How To Listen to the show.
You can find us on all the major platforms including Apple, Spotify, Podean, SoundCloud and at the Columbia website.

Joe Favorito
communications/marketing Expert
Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.
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