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Sports publicity, marketing & brand building in a new age.
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Below you will find my most recent blog posts. To stay updated on my most recent content please subscribe to my Newsletter or follow me on my social media channels.
Recent Posts
Past Posts
Reality TV Declining? Not If You Saw and Listened To The Voices of March Madness Sunday…
This past Sunday there was a story in the New York Times about the drop in reality TV production, down 15% this past year. Costs, a lack of consumers watching actual broadcast TV vs streaming services and online platforms, …
The Next Example of Why Live Sports Value Keeps Rising, and What Can Happen When We Show Up; MLB Opening Week…
The Summer Game has returned, and for those who like to howl about the “traditional” or those who realize even baseball needs to keep remaining relevant to those under 35, there is already a lot, and perhaps np more a lot …
Jersey Mike’s Again Puts Their Cause Marketing Where Their Mouth Is…
So much has been made with regard to cause marketing…it’s not just what do you stand for, but what are you doing to back up what you say? One of the consumer brands who spends widely in the highly competitive sandwich …
The CUSP Show (Podcast)
The CUSP Show is a podcast produced by the Columbia University Sports Management program’s faculty. The show is hosted by faculty members Joe Favorito and Tom Richardson, who interview thought leaders from the sports industry on a variety of topics. You can listen to The CUSP Show on Spotify, Podbean, and SoundCloud.
Producers
The show is produced by the Columbia University Sports Management program’s staff.
How To Get On The Show
If you are interested in appearing on the CUSP Show please email me at joefavorito1@yahoo.com
How To Listen to the show.
You can find us on all the major platforms including Apple, Spotify, Podean, SoundCloud and at the Columbia website.
Joe Favorito
communications/marketing Expert
Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.
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