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Sports publicity, marketing & brand building in a new age.
Featured Posts
Below you will find my most recent blog posts. To stay updated on my most recent content please subscribe to my Newsletter or follow me on my social media channels.
Recent Posts
Past Posts
A Day of Service Remains The Opportunity
Check your politcal opinions at the door…or stay out… Twenty five years later still remains a very tough day for many. I have written about our experience that day at the USTA, and linked to the story that we played here, …
Creator Madness!! The US Open, The Evolving Media Space and The Path Forward…
Last year the USTA came up with a first step program to grow engagement while the “traditional” coverage of the US Open by outlets was shrinking. The Media Center, which was opened while I was at the WTA in 1997 and was as …
If You Are Told “AI Can Do What You Do For Us”…Learn, Reframe, and Fill The Gaps Humans Can Do…
Last week I had several calls with colleagues who keep hearing more and more as the quarter changes and companies…large and small…look to curtail expenses that they are being challenged to justify what they can …
The CUSP Show (Podcast)
The CUSP Show is a podcast produced by the Columbia University Sports Management program’s faculty. The show is hosted by faculty members Joe Favorito and Tom Richardson, who interview thought leaders from the sports industry on a variety of topics. You can listen to The CUSP Show on Spotify, Podbean, and SoundCloud.
Producers
The show is produced by the Columbia University Sports Management program’s staff.
How To Get On The Show
If you are interested in appearing on the CUSP Show please email me at joefavorito1@yahoo.com
How To Listen to the show.
You can find us on all the major platforms including Apple, Spotify, Podean, SoundCloud and at the Columbia website.
Joe Favorito
communications/marketing Expert
Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.
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