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Sports publicity, marketing & brand building in a new age.
Featured Posts
Below you will find my most recent blog posts. To stay updated on my most recent content please subscribe to my Newsletter or follow me on my social media channels.
Recent Posts
Past Posts
Dusty May, Ollie McLellan, and The Great Value of Being A Student Manager To Set Up A Career…
What do the reigning NBA Championship Coach and one of women’s sports most successful commissioners have in common Michigan’s Dusty May (good piece here by Yahoo’s Jeff Eisenberg) with people you may not …
Sports Is Easy (ish), A Good April Fools Prank Is Hard…
The digital world can be a tough place to navigate and can also be a place where people react without context. So April Fools jokes seem to be running more risk than reward where fake news seems to sadly rule the day. Now …
Integrated Not Isolated: How The Best “Bands” Sing…
This past week there was a great New York Times editorial piece by Higo Lindgren on the value of starting a band. While maybe it’s not a “musical” band, which the piece was focused on, but the value of banding together …
The CUSP Show (Podcast)
The CUSP Show is a podcast produced by the Columbia University Sports Management program’s faculty. The show is hosted by faculty members Joe Favorito and Tom Richardson, who interview thought leaders from the sports industry on a variety of topics. You can listen to The CUSP Show on Spotify, Podbean, and SoundCloud.
Producers
The show is produced by the Columbia University Sports Management program’s staff.
How To Get On The Show
If you are interested in appearing on the CUSP Show please email me at joefavorito1@yahoo.com
How To Listen to the show.
You can find us on all the major platforms including Apple, Spotify, Podean, SoundCloud and at the Columbia website.
Joe Favorito
communications/marketing Expert
Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.
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