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Sports publicity, marketing & brand building in a new age.
Featured Posts
Below you will find my most recent blog posts. To stay updated on my most recent content please subscribe to my Newsletter or follow me on my social media channels.
Recent Posts
Past Posts
Avoiding Perceived Problems; Finding The Nuanced Way Through…
“If we do it for you we have to do it for everyone.” I remember getting that justification from a senior team official a few years ago when we had some Olympic wrestlers in town and asked to bring them out to a game. The …
Basketball, Business and Having A Literal Seat At The Championship Table; Three Hot Listens To Start July…
While World Cup is still dominating conversations, July 1 marks the beginning of NBA Free Agency with Summer League almost here, as well as the WNBA season progressing along while the Knicks title still swirls over New …
World Cup, Cultural Cadence, and the Value of Learning, But Creating One’s Own “Traditions”…
A few times we have seen in the last few days thoughts about how The Marlins should adopt a Scottish band, or how other teams should replicate the spontaneous actions of World Cup supporters. “Let’s create chants,” “Let’s …
The CUSP Show (Podcast)
The CUSP Show is a podcast produced by the Columbia University Sports Management program’s faculty. The show is hosted by faculty members Joe Favorito and Tom Richardson, who interview thought leaders from the sports industry on a variety of topics. You can listen to The CUSP Show on Spotify, Podbean, and SoundCloud.
Producers
The show is produced by the Columbia University Sports Management program’s staff.
How To Get On The Show
If you are interested in appearing on the CUSP Show please email me at joefavorito1@yahoo.com
How To Listen to the show.
You can find us on all the major platforms including Apple, Spotify, Podean, SoundCloud and at the Columbia website.
Joe Favorito
communications/marketing Expert
Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.
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