Welcome to JoeFavorito.com

Sports publicity, marketing & brand building in a new age.

Past Posts

Climbing To Own A “March Madness” Niche…

There they were at the end of both sides of the court waiting to take their rightful spot on national TV as the final bids were claimed Sunday. The ladder guys. So, as March Madness arrives and Championship Week is done, …

Big East Business and Storytelling Bounce Back: “Requiem” Not Needed…

There is more uncertainty about what will become of the business known as college athletics today than there has ever been. Just on Thursday at the SportsPro New York conference talk of a promotion and relegation system, …

Looking Back and Ahead; Enjoying The Madness From Afar…

This time of year as we move quickly closer to March Madness I like to look around the celebrations on TV or in person and notice those young people around the bench getting to experience the thrill of victory or the agony …

The CUSP Show (Podcast)

The CUSP Show is a podcast produced by the Columbia University Sports Management program’s faculty. The show is hosted by faculty members Joe Favorito and Tom Richardson, who interview thought leaders from the sports industry on a variety of topics. You can listen to The CUSP Show on Spotify, Podbean, and SoundCloud.

Producers

The show is produced by the Columbia University Sports Management program’s staff.

How To Get On The Show

If you are interested in appearing on the CUSP Show please email me at joefavorito1@yahoo.com

How To Listen to the show.

You can find us on all the major platforms including Apple, Spotify, Podean, SoundCloud and at the Columbia website.

Joe Favorito

communications/marketing Expert

Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

About Me