JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We are heading to Italy, and one of the gifts for a young cousin who wants something “quintessentially American,” is the baseball cap. Now while many suggested Yankees…Italians even with the World Baseball Classic success still don’t know the nuances of the diamond that much (and more on the Yankees) below the real cultural relevance …
Very few of us get a seat at the table of history, and few in our industry have been at the table…a diverse set of them of many shapes and sizes…than Dr. Harvey Schiller. When talking about someone who was in the room, at the table and in the meetings at the cusp of some …
There they were in the first commercial break of the Knicks-Sixers Game 2 on Wednesday night…three commercials with three key brands in a row featuring WNBA personalities… Paige Bueckers and CarMax, A’ja Wilson and Nike, and Caitlin Clark and State Farm. Watching the game with a few casual basketball fans, I asked them what they …
Giving a sampling of content: Interesting the key sports biz players who have had hard paywalls like Sports Business Journal who are now putting select content outside those walls. Much like The Athletic now allowing free shares, the need for more eyes than those with $$ is inevitable for most. Now they don’t giveaway all …
On Christmas Eve, 2007, Sports Illustrated…which was quite a big deal then… ran a back of the book story by Scott Price, who had the chance to play then-candidate Barack Obama in a game of basketball. The story showed casual sports fans, who many times are also politics averse, a side of the candidate that they did not …
They both returned to the playoffs…one NHL and one NBA…on the same night both with their own organic spin to presentation. The San Antonio Spurs pulled off the well orchestrated Fiesta Night, a rainbow of coordinated color for Victor Wembanyama’s first playoff home game, while the Buffalo Sabres drought ending win over the Boston Bruins …
‘He’s going to call you at home.” Those words in mid March of 1996 from the late “Superstat,” the legendary Harvey Pollack came true, because the next night at our New Jersey townhouse while I was feeding our newborn daughter Christine, the phone (in the time before cell phones) did ring, and on the other …
What do the reigning NBA Championship Coach and one of women’s sports most successful commissioners have in common Michigan’s Dusty May (good piece here by Yahoo’s Jeff Eisenberg) with people you may not know like Jack Richason, Will Conley, John and Joe Owen, as well as Lawrence Frank, the fictional character Ollie McLellan, and countless …
We have a lot of issues on this big blue marble we call home, whether they are global or personal in scope. However as we turn to spring today we have gotten constant reminders of the joy sports and live, communal shared experiences can bring and why, in challenging times thy are more important than …
This time of year as we move quickly closer to March Madness I like to look around the celebrations on TV or in person and notice those young people around the bench getting to experience the thrill of victory or the agony of defat for the first time. While the larger schools, and usually the …
