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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There is nothing like Spring Training in baseball. Fans flock to two central locales, Florida and Arizona, to escape the winter blues, look ahead to warmer weather and watch baseball games that don’t count in the standings. If you time things right, you can see a dozen teams in just a few days, all part of …
Just back from our time in Utah and Idaho gave me a bit of time to go back and listen to some of our more recent pods, three of which are very timely (especially since one is about a book coming out this week). Thanks to our summer intern Wynne Kenna for doing some of …
Monday night there he was, a career athlete on the fringe of sports sitting front and center on a stage in Manhattan talking to an audience that included the CEO of Lenovo amongst other dignitaries and business leaders…a soccer player whose relevance to most of the world just 60 days ago was negligible, but who …
We get a look at Fanatics Fest from the Perspective from our summer intern Gen Z Intern – Harrison Rosner Fanatics Fest was one of the most hyped up events of the summer. In the heat of the World Cup Final, NBA Free Agency, the dog days of July baseball, and many other things, the …
Our guest post comes from one of our summer interns, Harrison Rosner, and a rising senior at Northern Highlands Regional High School in New Jersey. For my entire life, I’ve been exposed to the business side of the sports industry–largely thanks to my father, Scott who now runs the Sports Management program and is a …
One of the great honors I have had in my career is learning from those on the way up. Maybe it is labeled “teaching” since I have been in the front of the class in programs like Columbia, Fordham, and as a guest at schools like George Washington, Montclair State, Drexel. American, NYU and elsewhere, but …
Very few of us get a seat at the table of history, and few in our industry have been at the table…a diverse set of them of many shapes and sizes…than Dr. Harvey Schiller. When talking about someone who was in the room, at the table and in the meetings at the cusp of some …
On Christmas Eve, 2007, Sports Illustrated…which was quite a big deal then… ran a back of the book story by Scott Price, who had the chance to play then-candidate Barack Obama in a game of basketball. The story showed casual sports fans, who many times are also politics averse, a side of the candidate that they did not …
Forget the fact that Saturday is the Kentucky Derby, and the NBA and Stanley Cup playoffs are moving along. What’s more important for crossover in sports business? It is Free Comic Book day, followed Monday by Star Wars Day . Star Wars promotions in sports have become a staple in and around the 4th of May…but Free …
On Thursday the New York Jets, with the second pick in the NFL Draft, selected edge rusher David Bailey. Well spoken, thoughtful and tremendously talented, fans of Gang Green are hoping he is the next piece in a puzzle to finally get New York to break their playoff drought. What interested me more though, were …
