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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Blog

“Efficient To Be Effective.” How We Have To Explain and Adapt To Grow

October 11, 2026 by Joe Favorito

“Efficient to be more effective” came out of a conversation we were having at West Point on Saturday. It was not about military tactics or even football, it was about the communications issues so many are facing today, as we all have to learn the best path forward. First, this is not written by AI. …

Read more“Efficient To Be Effective.” How We Have To Explain and Adapt To Grow

Chasing The Largest Fish, or Making Sure We Understand The Value of The Cumulative School; Engagement vs. Audience Size Is Still A Challenge

October 9, 2026 by Joe Favorito

We head into the final quarter of 2026, and a similar question we look at almost yearly continues to come up in discussions as to how to cut through the noise out there. Should we be sharing info, creating dialogue or just making sure we are trying to stay aware. And where do we go …

Read moreChasing The Largest Fish, or Making Sure We Understand The Value of The Cumulative School; Engagement vs. Audience Size Is Still A Challenge

The Yankees Have A “Sequel” That’s A Marketing First…

October 6, 2026 by Joe Favorito

While the Yankees season hangs in the ALDS balance, a recent, sightly below the radar business announcement for the club caught my eye, and showed how far sports has come in recent years. It’s a quiet first for one of the most famous franchises in professional sports: free tampons from Sequel, the first tampon company …

Read moreThe Yankees Have A “Sequel” That’s A Marketing First…

An Example of How ‘Little Things Matter” Even 40 Years Later…

October 4, 2026 by Joe Favorito

This past week Doug Glanville had a great read on his why for MLB Hall of Famer Mike Schmidt. It takes us through the young Glanville through his encounters as a Major Leaguer and beyond, and reenforced the power of friendship, mentorship and leadership over the decades. You can read it here. Reading the story …

Read moreAn Example of How ‘Little Things Matter” Even 40 Years Later…

Audio Descriptive Content Literally Filling The Lasting Images For Sports and Visually Impaired…

October 2, 2026 by Joe Favorito

A few years ago at the Sloan MIT Sports Conference I was walking the outer hallway and listening to the pitches of those starting businesses and culling ideas in search of an “aha” moment. One that jumped out was actually part of a business storyline that we covered on our podcast a few weeks ago, …

Read moreAudio Descriptive Content Literally Filling The Lasting Images For Sports and Visually Impaired…

“Banning” Sounds Sexy and Powerful, But It Rarely Works…

September 29, 2026 by Joe Favorito

This past week we saw the White House ‘ban” several news outlets from doing their jobs, for reasons ranging from petty silliness and power plays to “National Security.” While it is still a bit of a question as to whether those at the top will let outlets…like CNN…back in for the long term despite a …

Read more“Banning” Sounds Sexy and Powerful, But It Rarely Works…

Alonso to Ushers, Band Members to Bookstore Staff; The Road Brought Many Reminders of Little Things Bringing Joy…

September 27, 2026 by Joe Favorito

“I love playing. I relish every opportunity I get to put the uniform on, go out and play. It’s really a special opportunity I get to play baseball as a job, so I take pride in that, not just for the team and organization, but for my teammates and the fans as well.” That quote …

Read moreAlonso to Ushers, Band Members to Bookstore Staff; The Road Brought Many Reminders of Little Things Bringing Joy…

The Power of Storytelling and Showing Up: Rick Allesandri, Stan Van Gundy, and Having A Seat At The Table as Capo Verde Took On The World…

September 25, 2026 by Joe Favorito

As we reach the end of September, three wide ranging listens about the power of storytelling, consensus building, and being in the right place at the right time. As always you can hear all of our pods here. Building A Career, Now About Careers: We welcomed Rick Alessandri, Managing Director of Media and Sports Technology …

Read moreThe Power of Storytelling and Showing Up: Rick Allesandri, Stan Van Gundy, and Having A Seat At The Table as Capo Verde Took On The World…

The Art of Finding The Right Time Keeps Evolving…

September 23, 2026 by Joe Favorito

Every year we ask in class when are the worst days to “break” news. It used to be the default answer of weekends…or Fridays…now not so much. In a 24 7 global news cycle, the exact day and time takes much more expertise and knowing your audience. While public companies still follow the patterns of …

Read moreThe Art of Finding The Right Time Keeps Evolving…

‘Who Do Ya Know?” The Leaves Of The Relationship Tree Never Stop Bearing Fruit

September 21, 2026 by Joe Favorito

Spread the love I get asked all the time how I manage…well…time, and I use this quote from William Penn that i have on hand. “Time is what we want the most and use the worst.” -William Penn It’s hard, especially without routine or with so many things flashing in and out of what is …

Read more‘Who Do Ya Know?” The Leaves Of The Relationship Tree Never Stop Bearing Fruit
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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