JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
PBR’s World Finals, which concluded in Fort Worth on Sunday by crowning 20-year-old phenom John Crimber the sport’s 33rd annual champion, felt less like a traditional championship event and more like a case study in where modern sports business is heading. Founded in 1993 when 20 bull riding cowboys broke away from the rodeo to …
It felt like Thanksgiving in Brooklyn. Other than the food and the company and stories of a part of my father’s family I had known of but never met on the Aeolian Island of Lipari, there was a TV…and football. Not the kind we watched on Turkey Day, but the global kind which I also …
We are heading to Italy, and one of the gifts for a young cousin who wants something “quintessentially American,” is the baseball cap. Now while many suggested Yankees…Italians even with the World Baseball Classic success still don’t know the nuances of the diamond that much (and more on the Yankees) below the real cultural relevance …
It always seems to happen more around this time of year for various reasons…fiscal calendars, graduations, changes in leadership and so on…but the spigot on people reaching out to find out what’s next in their careers seems to get much bigger. One theme that always seems to come up is the question of “why people …
Very few of us get a seat at the table of history, and few in our industry have been at the table…a diverse set of them of many shapes and sizes…than Dr. Harvey Schiller. When talking about someone who was in the room, at the table and in the meetings at the cusp of some …
There they were in the first commercial break of the Knicks-Sixers Game 2 on Wednesday night…three commercials with three key brands in a row featuring WNBA personalities… Paige Bueckers and CarMax, A’ja Wilson and Nike, and Caitlin Clark and State Farm. Watching the game with a few casual basketball fans, I asked them what they …
Giving a sampling of content: Interesting the key sports biz players who have had hard paywalls like Sports Business Journal who are now putting select content outside those walls. Much like The Athletic now allowing free shares, the need for more eyes than those with $$ is inevitable for most. Now they don’t giveaway all …
On Christmas Eve, 2007, Sports Illustrated…which was quite a big deal then… ran a back of the book story by Scott Price, who had the chance to play then-candidate Barack Obama in a game of basketball. The story showed casual sports fans, who many times are also politics averse, a side of the candidate that they did not …
Forget the fact that Saturday is the Kentucky Derby, and the NBA and Stanley Cup playoffs are moving along. What’s more important for crossover in sports business? It is Free Comic Book day, followed Monday by Star Wars Day . Star Wars promotions in sports have become a staple in and around the 4th of May…but Free …
On Thursday the New York Jets, with the second pick in the NFL Draft, selected edge rusher David Bailey. Well spoken, thoughtful and tremendously talented, fans of Gang Green are hoping he is the next piece in a puzzle to finally get New York to break their playoff drought. What interested me more though, were …
