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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Blog

Basketball, Business and Having A Literal Seat At The Championship Table; Three Hot Listens To Start July…

July 1, 2026 by Joe Favorito

While World Cup is still dominating conversations, July 1 marks the beginning of NBA Free Agency with Summer League almost here, as well as the WNBA season progressing along while the Knicks title still swirls over New York. So we decided to pull together three recent listens curated by our intern Wynne Kenna. You can …

Read moreBasketball, Business and Having A Literal Seat At The Championship Table; Three Hot Listens To Start July…

World Cup, Cultural Cadence, and the Value of Learning, But Creating One’s Own “Traditions”…

June 30, 2026 by Joe Favorito

A few times we have seen in the last few days thoughts about how The Marlins should adopt a Scottish band, or how other teams should replicate the spontaneous actions of World Cup supporters. “Let’s create chants,” “Let’s do walk ins of fans like THEY do.”   No. While creating your own supporter experiences are …

Read moreWorld Cup, Cultural Cadence, and the Value of Learning, But Creating One’s Own “Traditions”…

Kenny Klein, The Second Act, and Enjoying The Life You Lead…

June 26, 2026 by Joe Favorito

Joe Favorito I have somewhere packed away a frosted glass with The University of Louisville logo on it and their schedule from the 1985-86 season. On that glass it shows that Iona College played at the #15 Cardinals on December 10 (Louisville won the game 88-75). That’s it. Nothing of significance for anyone else but …

Read moreKenny Klein, The Second Act, and Enjoying The Life You Lead…

One of The Unforeseen Winners In World Cup Growth? Baseball Fandom

June 24, 2026 by Joe Favorito

There have been times in the past when an “invading” sports event was seen as a challenge to local teams who could be having their thunder, and even some marketing and ticketing dollars pushed off by consumers and brands and not coming into their venues. It was a challenge and impediment for success more than …

Read moreOne of The Unforeseen Winners In World Cup Growth? Baseball Fandom

The Knicks Reminded The World That New York’s Relevance Still Matters…

June 22, 2026 by Joe Favorito

 For some time we have been told, and probably, convinced ourselves, that New York and winning did not have to be part of the formula for sports business success. Tom Brady and Steph Curry, Lionel Messi and Caitlin Clark, LeBron James and Shoei Ohtani etc. etc…all have done pretty well coming into New York but …

Read moreThe Knicks Reminded The World That New York’s Relevance Still Matters…

“Why Not Me” Continues To Expand For Young Women In Sports…

June 19, 2026 by Joe Favorito

One of the great honors I have had in my career is learning from those on the way up. Maybe it is labeled “teaching” since I have been in the front of the class in programs like Columbia, Fordham, and as a guest at schools like George Washington, Montclair State, Drexel. American, NYU and elsewhere, but …

Read more“Why Not Me” Continues To Expand For Young Women In Sports…

My Personal Knicks Parade…of Memories For A Lifetime…

June 16, 2026 by Joe Favorito

One more Knicks postscript for me. The why. While there are thousands of young people and new arrivals on the massive bandwagon there are the personal stories of strangers and of those in my recent and distant past that made this special for a watch party of one. A few examples. Early Sunday morning I …

Read moreMy Personal Knicks Parade…of Memories For A Lifetime…

Guest Post: The Newsletter Business Booms. Are Colleges Watching From The Sidelines?

June 15, 2026 by Joe Favorito

Today’s Guest Post is by Dave Siroty. You can reach him at dsiroty@frontporchathletics.com. In recent years, newsletters have emerged as a powerful medium for delivering specialized content directly to readers. They are no longer just simple email updates but have evolved into rich, focused publications that serve niche audiences with depth and personality. This shift …

Read moreGuest Post: The Newsletter Business Booms. Are Colleges Watching From The Sidelines?

Bearing Witness; Priceless and Poignant…From An English Family In The Airport To Jalen Brunson In The Moment, Reminders Of How Sports Matters…

June 11, 2026 by Joe Favorito

Yesterday in the middle of an oppressively hot and humid Orlando Wednesday I drove from the airport not to my hotel for a quick cold brew but to Inter&Co Stadium to watch a World Cup tune up between England and Costa Rica. Before I left the airport and was waiting for my car at Enterprise, …

Read moreBearing Witness; Priceless and Poignant…From An English Family In The Airport To Jalen Brunson In The Moment, Reminders Of How Sports Matters…

Your Job Doesn’t Define You…

June 9, 2026 by Joe Favorito

In the very fluid job market we are in, we constantly hear from people looking to transition, or forced to transition, or just wondering if there can be something better for their career. I always take the calls, the emails, the text the notes because I have been there more than a few times, and have …

Read moreYour Job Doesn’t Define You…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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