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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
On Christmas Eve, 2007, Sports Illustrated…which was quite a big deal then… ran a back of the book story by Scott Price, who had the chance to play then-candidate Barack Obama in a game of basketball. The story showed casual sports fans, who many times are also politics averse, a side of the candidate that they did not …
Forget the fact that Saturday is the Kentucky Derby, and the NBA and Stanley Cup playoffs are moving along. What’s more important for crossover in sports business? It is Free Comic Book day, followed Monday by Star Wars Day . Star Wars promotions in sports have become a staple in and around the 4th of May…but Free …
On Thursday the New York Jets, with the second pick in the NFL Draft, selected edge rusher David Bailey. Well spoken, thoughtful and tremendously talented, fans of Gang Green are hoping he is the next piece in a puzzle to finally get New York to break their playoff drought. What interested me more though, were …
They both returned to the playoffs…one NHL and one NBA…on the same night both with their own organic spin to presentation. The San Antonio Spurs pulled off the well orchestrated Fiesta Night, a rainbow of coordinated color for Victor Wembanyama’s first playoff home game, while the Buffalo Sabres drought ending win over the Boston Bruins …
‘He’s going to call you at home.” Those words in mid March of 1996 from the late “Superstat,” the legendary Harvey Pollack came true, because the next night at our New Jersey townhouse while I was feeding our newborn daughter Christine, the phone (in the time before cell phones) did ring, and on the other …
One of the great joys of showing up remains the randomness of not just meeting new people and hearing their experiences, but in reconnecting with older ones. Case in point, at the MIT Sloan Sports Conference Columbia hosted our annual cocktail event for students, alums and friends in the industry. Across the bar I saw …
National High Five Day is back again. There are many origin stories of the high five, but the two most documented candidates are Dusty Baker and Glenn Burke of the Los Angeles Dodgers professional baseball team on October 2, 1977, and Wiley Brown and Derek Smith of the Louisville Cardinals men’s college basketball team …
We have always heard the phrase that “hope springs eternal,” as the air gets warmer, the grass gets greener, in most places the future beckons brightly, we tend to get more excited and hopefully interested in what lies around the corner. Maybe that’s why the spring transfer window in college athletics opened this week. (Well …
Guest post by colleague Dave Siroty, who loves college sports but can’t understand why sometimes actions on storytelling are counter to what could work. And he is right. Read all his insights here. Joe Favorito just wrote a blog explaining why we are addicted to sports and why the TV ratings continue to rise. Sports are …
What do the reigning NBA Championship Coach and one of women’s sports most successful commissioners have in common Michigan’s Dusty May (good piece here by Yahoo’s Jeff Eisenberg) with people you may not know like Jack Richason, Will Conley, John and Joe Owen, as well as Lawrence Frank, the fictional character Ollie McLellan, and countless …
