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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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From Peanuts to the Pool, How You Frame The Message Wins The Day…

October 27, 2026 by Joe Favorito

Monday night at The University of Texas I got to stop in and listen to legendary swimming coach Bob Bowman, reknowned psychologist David Yeager, and best selling author Angela Duckworth talk about leadership. Their inspiring dicussion for a large group of administrators and students was designed to provide insight, hope and direction through storytelling and …

Read moreFrom Peanuts to the Pool, How You Frame The Message Wins The Day…

Climbing Mountains, Going For The Try, Finding Purpose, Joy and Belief; Lessons From Columbia Sports Biz Conference…

October 19, 2026 by Joe Favorito

I had a chance to pull together some takeaways from our Sports Business Conference on campus at Columbia this past Thursday.  With 33 speakers, 11 panels and keynotes covering everything from flag football and collectibles to leadership,  the Olympics, global conversations, cultural connections, big events and what it’s like to parade down the Canyon of …

Read moreClimbing Mountains, Going For The Try, Finding Purpose, Joy and Belief; Lessons From Columbia Sports Biz Conference…

25 Years Ago This Weekend, International Sport Served As Another Moment For Cultural Healing, Just As It Still Does Today

October 16, 2026 by Joe Favorito

This Thursday we had our annual sports business conference at Columbia, and once again in the search for themes, one came through. From USOPC CEO Sarah Hirshland or Ed Horne, COO of On Location or Sheikha Asma Al Thani or Stanley Cup winning goaltender turned entrepreneur Mike Richter there was a clear message…sport…globally…is the unifier …

Read more25 Years Ago This Weekend, International Sport Served As Another Moment For Cultural Healing, Just As It Still Does Today

“Efficient To Be Effective.” How We Have To Explain and Adapt To Grow

October 11, 2026 by Joe Favorito

“Efficient to be more effective” came out of a conversation we were having at West Point on Saturday. It was not about military tactics or even football, it was about the communications issues so many are facing today, as we all have to learn the best path forward. First, this is not written by AI. …

Read more“Efficient To Be Effective.” How We Have To Explain and Adapt To Grow

“Banning” Sounds Sexy and Powerful, But It Rarely Works…

September 29, 2026 by Joe Favorito

This past week we saw the White House ‘ban” several news outlets from doing their jobs, for reasons ranging from petty silliness and power plays to “National Security.” While it is still a bit of a question as to whether those at the top will let outlets…like CNN…back in for the long term despite a …

Read more“Banning” Sounds Sexy and Powerful, But It Rarely Works…

The Power of Storytelling and Showing Up: Rick Allesandri, Stan Van Gundy, and Having A Seat At The Table as Capo Verde Took On The World…

September 25, 2026 by Joe Favorito

As we reach the end of September, three wide ranging listens about the power of storytelling, consensus building, and being in the right place at the right time. As always you can hear all of our pods here. Building A Career, Now About Careers: We welcomed Rick Alessandri, Managing Director of Media and Sports Technology …

Read moreThe Power of Storytelling and Showing Up: Rick Allesandri, Stan Van Gundy, and Having A Seat At The Table as Capo Verde Took On The World…

Why Women’s Volleyball Makes Great Business Sense More Than Ever…

August 30, 2026 by Joe Favorito

With week zero now here largely for college football, it is another sport that if I were a Mid-Major school I would be paying more attention and committing more dollars to, along with Flag Football. For those who haven’t noticed, and its less who haven’t than ever, women’s volleyball is more than just a “thing” …

Read moreWhy Women’s Volleyball Makes Great Business Sense More Than Ever…

Guest Post: A Summer of Hoops Learning in Japan…

August 25, 2026 by Joe Favorito

Today’s guest post is by John Owen, one of our sports management students who recently spent time travelling…and learning with the Columbia Women’s Basketball team on their summer trip to Japan. I asked John to provide his thoughts after watching the great Apple TV documentary on the UConn wmen’s team, and how one of their …

Read moreGuest Post: A Summer of Hoops Learning in Japan…

Little Things, Big Events, Joyful Moments; A Little Summer Recap So Far…

August 11, 2026 by Joe Favorito

Hard to believe that SBJ’s Thought Leaders retreat was over a week ago already, but some of the themes my friend and colleague Abe Madkour pointed out in his weekly column from the event continue to expand and be amplified in meetings, conversations and observations in the week and a half since the event in …

Read moreLittle Things, Big Events, Joyful Moments; A Little Summer Recap So Far…

The Collectables Market Is A Cross Generational Boom; But Women’s Sports Still Lags

August 7, 2026 by Joe Favorito

Just last week National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, returned to Chicago, following on the heels of Fanatics Fest a few weeks ago and scores of other smaller shows across the country that pop up this summer. What has been very encouraging at these events are not …

Read moreThe Collectables Market Is A Cross Generational Boom; But Women’s Sports Still Lags
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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