Great Example Of How Far Womenezsms Brands Have Come…For the Better…Serena Williams and Tampax
It was not too long ago, 1997 to be exact, when the WTA Tour, the worldwide governing for wome.s tennis, faced an issue of crisis with regard to budget, branding and perception. The Tour, after taking the media power of William Morris for years as the Virginia Slims Tour, was suffering from a lack of …