Growing Fish, Big Sea; How The New York Red Bulls Are Staying Brand Relevant

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It will be an interesting spring for the New York Red Bulls. Not only did their biggest name, Thierry Henry, retire, but they have had a change in management on the field and now have the added challenge of having another franchise, New York City Football Club, getting started … [Read more...]

Ratings, Sponsors, Rule Innovations, Maybe The Pro Bowl Does Work?

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This week the usual lament when on that has flowed the Pro Bowl almost since its existence; after all Vince Lombardi once called it “The Toilet Bowl” because of its lack of insignificance, and Bill Parcells often found ways around coaching in the game because the losers of the … [Read more...]

Making Dreams Come True On and Off The Collegiate Ice…

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With all the issues tied to sport today, from Deflate Gate to the wreck of a season the Knicks are having, it is nice to find a unique voice, a refreshing reminder of what good can come from sport, and how one can take the gifts given them to “Pay It Forward,” a trait that … [Read more...]

Sports Biz Life With The Super Bowl-Bound Seahawks

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They have had a pretty amazing two year run, those Super Bowl bound Seattle Seahawks. One of the things that has made the run so impressive has been the change of culture on and off the field, starting with owner Paul Allen through to head coach Pete Carroll. That change is also … [Read more...]

Shedding Some Light On An Unconventional Super Bowl Opportunity…

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It’s not easy to cut through the clutter on Super Bowl Sunday without big bucks. However what about a brand, albeit not a consumer brand, that will have perhaps the biggest light shone on it, literally, during the game. They are not an NFL partner, not an ambush marketer, and you … [Read more...]

Is An Olympic Gamble On The Horizon?

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The past few weeks have been another whirlwind of activity around the fantasy sports and gaming space. There was the news that European soccer clubs like FC Barcelona were embracing pay fantasy sports more and more, a host of pieces on FanDuel and Draft Kings reporting record … [Read more...]

“Always Write Big,” Catching Up With Master Storyteller Aaron Cohen…

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You may not know Aaron Cohen, but if you are a fan of sports documentaries you know of him. Ever watch ‘24/7” or “The Road To The Winter Classic” or some of the great “30 For 30” pieces on ESPN and marvel at the storytelling and how it comes together? That’s his work. A master … [Read more...]

Nets CMO Padilla takes New Role In Stride…

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Even before the news broke on Tuesday that owner Mikhail Prokhorov may, or may not, be selling the team, the Brooklyn Nets and the Barclays Center were still top of mind for thousands of fans in the New York area. A good part of that buzz has come from the aggressive and … [Read more...]

Tackling The Latino Market In Sport….

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There is no doubt that for most brands in the United States, one of the biggest demographics to tackle is the Latino market. Especially in sports and entertainment, Latinos are engaged, passionate and loyal followers, and the demo continues to grow with each passing day. However … [Read more...]

Lesson To be Learned For Boston 2024; Volunteer!

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Thursday night as the United States Olympic Committee announced that Boston was their bid choice for the 2024 Summer Olympic Games, the worlds of LinkedIn, social media and networking immediately began to heat up. Young people, and their parents, started sending resumes around to … [Read more...]