My Book

About The Book:

Our book gives graduate and upper-division students and entry level professionals a clear understanding the importance of effective public relations in the sports marketplace. It will provide a basis of understanding of the key role that PR and media relations plays in building a successful sports operation at both the majo. and minor-league levels in team sports, individual sports, international sports, and me.s vs. woma.s sports. It is intended to give practical understanding and useful knowledge of writing, building brands, developing contacts, getting internships, crisis management, penetrating new markets, working with marketing and community groups and event public relations.

The book has also become valuable for industry veterans looking to re-tune their skills or learn more about what is not in their day to day world, and to sports and brand marketers looking to get insight into how and where these tools can be used…


Sports Publicity: A Practical Perspective. is the best textbook that speaks directly to the fast-growing field of sports publicity. It has been widely accepted in a very short time as.the bibl. for the entry-level student and the sports marketer who realizes the growing need for incorporating publicity tactics into integrated brand marketing campaigns from the collegiate and high school level to agencies, leagues and governing bodies. It was also written with the college SID and the student in mind, because the author has searched for such a book when mentoring students or those entering the field, speaking at classes and looking for an accurate compendium of the field. Reed Elsevier, a worldwide publisher of collegiate and general industry textbooks based in the United Kingdom, chose to make this the first title for a sports marketing series, because they saw the need to assist this strongly tailored discipline and fill a gap in the fundamentals and practices of all aspects of the industry.Elsevier recruited Joe Favorito, a longtime veteran of sports publicity and marketing, to develop the text and incorporate real life examples and tactics into the text, rather that academic rhetoric. The result has been a text that is fast moving, all encompassing, easily adaptable and has been the number one selling textbook from both Elsevier and on since its publishing date on August 4, 2007. The publisher also set the price well below what most textbooks in the field of sports marketing normally retail for, making it much more acceptable to those on tight budgets, yet needing the information.

Who has used the text:

The immediate impact of the textbook has been well beyond what the publisher anticipated. Universites already using, or intending to use the textbook in the spring include:

  • New York University
  • Columbia University
  • George Washington University
  • Nichols College
  • Drexel University
  • Boston University
  • Manhattanville College
  • Duquesne University
  • Georgia Southern University
  • The Citadel
  • Manhattan College
  • Fordham University

In addition the following teams/and or firms are using the text as part of continuing education for their staff:

  • Ketchum Public Relations
  • Coyne Public Relations
  • Hill and Knowlton Public Relations
  • Taylor Publicity
  • Edelman Public Relations
  • The National Sports Marketing Network (featured book for November)
  • The Learning Annex
  • The Boston Celtics
  • The Atlanta Hawks
  • The Indianapolis Colts
  • The New Jersey Nets
  • The Philadelphia 76ers
  • The NBA Marketing Group

Critical Acclaim:

The book has been reviewed and has been selected as one of the best sports books for the industry already for 2007 by the New York Post, PR Week, the Sports Business Journal, MSNBC, Newsday, and among others.

About the Author/Instructor:

CoSIDA veteran and industry specialist Joe Favorito has over 20 years of practical strategic communications/marketing and public relations expertise in sports, entertainment, brand building, television, athletic administration and business. He has managed the day-to-day and assisted in significantly growing exposure for organizations ranging from: Two of the worl.s hallmark sports and entertainment brands (the New York Knickerbockers and Philadelphia 76ers), the worl.s largest professional sport for women (the WTA Tour), the worl.s largest sports National Governing Body (the United States Tennis Association) and the worl.s largest annual sporting event (the US Open). He is a collegiate veteran as well, having served as Sports Information Director at Monmouth College, Fordham University and Iona College. Joe is currently overseeing the first-year launch of the International Fight League, the worl.s first professional Mixed Martial Arts league and a publicly traded company.

In addition to his professional experience, Joe has helped create the sports marketing course curriculums for the programs at Manhattanville College, Iona College, Columbia University (where he will teach Advanced Sports Marketing in the spring) and New York University (where he has taught International Public Relations). He has spoken on the topic either in the last six months or in the near future at Stanford University, NYU, Fordham University, Nichols College, Princeton University, Georgia Southern University, Georgetown University and George Washington University, in addition to others. He is also working on a second, more expansive book on the leaders of the sports marketing industry.

Reviews and comments about the book: