Taking Advantage of The Quietest Day In Sports…
July 17, 2008 by Joe Favorito · Leave a Comment
The summer is traditionally slower for the sports industry, even in an Olympic year, but the day always the quietest (especially given Tuesday’s marathon All-Star game) is the Wednesday after the All-Star game. The day usually offers up a chance for sports in their offseason to grab some headlines or those currently competing to update current plans with the media.  Some of the groups that took advantage of the quiet day included tennis (Venus Williams on Leno), the New Jersey Nets (making GM Rod Thorn available to spell out their plan going forward), Red Bull New York (who got great space in the dailies with Claudio Reyna’s retirement announcement) and the NFL Network (which did a conference call with Steve Bornstein and new lead announcer Bob Papa). All got more exposure than they would have gotten on even a slightly crowded day, and were great examples of advance planning. Good strategic moves by all.Â
Mets Get Major Exposure For A Minor Partner
July 6, 2008 by Joe Favorito · Leave a Comment
PR Move of the Day: Those in PR and sales are always looking to find ways to squeeze out even the smallest of exposure for every one of their partners, and especially in major markets, those big hits can be very difficuly to come by. The diligent publicists will find the notes columns, the blogs and make use of controlled media and then use those as platforms to build equity. However the big hit usually involves unusual timing, a strong pitch, good relationships with the media and diligent and persistent credibility by those doing the pitching. A great case of the moon and the stars aligning fell with the New York Mets this week, who found a great angle and the right writer and pitch to land a partnership piece on Kozy Shack Pudding in the advertising section of the New York Times.   The piece had everything one would want…a good spin, third party endorsements, fan interplay in a light manner, messaging from the brand spokesperson and a great signage shot. Now was it a bit tongue in cheek? Yes. But to land such a secondary brand that type of exposure justifies the expendature by Kozy Shack and shows all brands associated with the Mets how much the team will work to get its partners exposure. Well placed big hit.
Joe has almost a quarter century of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. 
