Growing Fish, Big Sea; How The New York Red Bulls Are Staying Brand Relevant


It will be an interesting spring for the New York Red Bulls. Not only did their biggest name, Thierry Henry, retire, but they have had a change in management on the field and now have the added challenge of having another franchise, New York City Football Club, getting started … [Read more...]

Marketing Whiz: Brown Helps The Scarlet See Green


In January 2013 then Rutgers Athletic Director Tim Pernetti looked east to hire someone who could help give not just Rutgers, but college athletics business a new twist in promotion and brand activation. He brought in Lakewood BlueClaws General Manager Geoff Brown, naming him … [Read more...]

Soccer In New York; The Strategic Battle Builds


In most cases around New York “the battle” for supremacy amongst pro sports rivals is often more fizzle than sizzle. The Nets have never been at peak performance as the same time as the Knicks; few years have the Jets and Giants in the playoffs at the same time; save for 2000, … [Read more...]

Big Ten, New Schools Win The Day, Look To The Future


The day came and went with fireworks and fanfare, music and lots of Scarlet and Terp Pride. Rutgers and the Big 10. Maryland and the Big 10. For the casual fan it had a bit of a wow factor, for the ardent supporter it had a bigger wow factor. For those selling the brand to the … [Read more...]

A Year In, A Year Away, NYCFC Keeps Building…


A year ago this coming week the New York soccer world was all abuzz with the announcement of the latest entry into Major League Soccer, and arguably the last startup sports team New York will ever see in New York City Football Club.  Manchester City, Major League Soccer and the … [Read more...]

Best Practices: Pole sitting, Chiefs score for fans, Rutgers scores for Sandy


Time for a little best practices roundup from the past few days...from Arizona to New Jersey... Stunts Gone Wrong Still Pay Off: There is the adage that any publicity is good publicity, so the Arizona Sundogs of the Central Hockey League should take note. The minor league team … [Read more...]

What’s In A Stadium Name? More Than Dollars….

A few years ago the new owners of the Miami Dolphins were met with a skeptical eye when they effectively came up with a creative and short term naming rights solution for their oft-confused stadium. Land Shark Stadium, part inspired by a minority investor (Jimmy Buffett) became … [Read more...]