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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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eastwin5

Does Size Matter? The Key Thoughts In Playing The Social Influencer Game

January 31, 2018 by eastwin5

This past week the New York Times ran an extensive piece on the use of bots to build large twitter followings, and the amount of money paid by politicians, celebrities  and athletes to become influencers in a space where brands look to size over substance. In the last few days big names such as Mark …

Read moreDoes Size Matter? The Key Thoughts In Playing The Social Influencer Game

NBA Does Chinese New Year Promotions Right…

January 27, 2018 by eastwin5

We have come a long way from where “Ethnic Nights” started in professional sports in the U.S. It used to be slapping a “Los” on jerseys, handing out Fortune Cookies and assuming every player whose name ended in “Burg” was Jewish all qualified for “Special Heritage Nights.’ Tons of mistakes, a misunderstanding of culture and …

Read moreNBA Does Chinese New Year Promotions Right…

Lots Have Kicked Around the Idea Of Spring Football: The XFL Now Looks To Take The Shot (Again)

January 26, 2018 by eastwin5

USFL, the AAFL, the NPFL. The PPFL, the ASPFL, the IFL, the UFL, the SFL. Know any of these?  (the first one is not the viable spring league that eventually never made it to the fall after a growing spring option, it was another iteration that never saw its first field). Then you have the …

Read moreLots Have Kicked Around the Idea Of Spring Football: The XFL Now Looks To Take The Shot (Again)

Stadia And Colleges: The List Of “Landmark” Instagram Locations Might Not Be What You Think…

January 23, 2018 by eastwin5

Over the weekend CBS News shared a list of the most Instagrammed “Landmarks” in each state. Realizing that the pictures should be breathtaking and key spots in history…Gettysburg, Glacier National Park, The Grand Canyon, The Texas Book Depository, maybe Independence Hall…I eagerly went through the list. And while some where quite breathtaking AND landmark…Denali National …

Read moreStadia And Colleges: The List Of “Landmark” Instagram Locations Might Not Be What You Think…

As Football Takes A Pre Super Bowl Breath, Baseball’s Hot Stove Heats Up…

January 20, 2018 by eastwin5

While the NFL tries more ways to keep the Pro Bowl relevant, fun and brand-worthy during the week before the Super Bowl by having it in Orlando, it is baseball that will play the Hot Stove card next week to make that first concerted relevant push to warm the pocketbooks and hearts of fans young …

Read moreAs Football Takes A Pre Super Bowl Breath, Baseball’s Hot Stove Heats Up…

Why UCF’s Promotion At Least Was Championship Caliber…

January 18, 2018 by eastwin5

Even as we head deeper into the NFL Playoffs and Alabama’s college football championship is in the rear view mirror, the talk about Central Florida’s National Championship claim continues on, as pundits, especially those on audio platforms where calls now turn from final game to spring practice and coaching changes. The bottom line is, no …

Read moreWhy UCF’s Promotion At Least Was Championship Caliber…

Georgetown, Northwestern Break The Midwinter Hoops Doldrums With Creative Promos…

January 15, 2018 by eastwin5

It is now the dog days for most indoor sports like hockey and hoops, so keeping fans at any level engaged in a long season with mixed results is always a challenge. So bravo once again to Northwestern and Georgetown, two programs which continue to generate buzz with some fun repeat promos. First there are …

Read moreGeorgetown, Northwestern Break The Midwinter Hoops Doldrums With Creative Promos…

FanDuel Goes For The Buzz In Its Battle To Stay Enagaged…

January 11, 2018 by eastwin5

There was a time not too long ago when you could not go more than a few minutes without seeing a commercial spot for the two warring daily fantasy companies; DraftKings and FanDuel. In an 18 month stretch the two combined to fill the coffers of ad sales folk at networks more than any brand …

Read moreFanDuel Goes For The Buzz In Its Battle To Stay Enagaged…

Hofstra’s All Female Broadcast Team Sets The Bar…

January 9, 2018 by eastwin5

One of the things we keep going back to at Columbia, and in the industry, is to give more young women a chance in this male dominated business. I have been lucky enough to have learned a great deal from a wide swath of women on the professional side of sports, and have had the …

Read moreHofstra’s All Female Broadcast Team Sets The Bar…

Knowing Your Brand: Experiencing The Success of The PBR

January 6, 2018 by eastwin5

As any team, league or brand looks to grow audience, it is sometimes pretty easy to forget about the core; the supporters that got you to a certain level. Sustain you through the hard times and most importantly, stay brand loyal and engaged virtually 24/7. Chasing the shiny toy, the new social platform, or the …

Read moreKnowing Your Brand: Experiencing The Success of The PBR
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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