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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It was a long drawn out public mess, this Los Angeles Dodgers sale. It ended up with a diverse group of successful businessmen, from sports and entertainment, taking control of the assets of a legendary brand gone astray for a cool multi-billion dollar asking price that probably had the late Bill Veeck, one of the …
There was a bunch of silly debate the last few days about the economic impact that the Washington Capitals may bring to the area around the Prudential Center in New Jersey should they upset the Rangers in Game Seven Saturday night at Madison Square Garden and then face the upstart Devils in the Eastern Conference …
MLB and NCAA Baseball A Good Fit: It came out the last few days that Major League Baseball is looking into a partnership to help enhance collegiate baseball in a number of ways, including putting money in a scholarship pool. Regardless of the scholarship money, an MLB/NCAA partnership would be a boon to college baseball, …
It is early in the baseball season, so teams from the minors to the majors are scrambling to fill seats and give fans some added value to turn out before schools are done and the weather turns balmy. Here are three early season promos worth a mention: Zipping it in Asheville: The Asheville Tourists, known …
It is another test weekend for the star-crossed sports of horse racing and boxing, brought together to the stage in the form of the Kentucky Derby and Saturday’s Floyd Mayweather Jr.-Miguel Cotto fight on pay-per-view. In many ways it is not dissimilar from last May, when Manny Pacquaio’s win over Shane Mosley matched Animal Kingdom’s …
There they were in different parts of the same New Jersey newspaper Thursday, human interest pieces on former Rutgers football player Eric LeGrand and former New Jersey Nets star Jayson Williams. LeGrand, whose amazing story to overcome his injury induced paralysis has inspired hundreds of thousands of people to take stock and ownership of their …
Sab Singh’s Terrific Sports Doing Good newsletter has some of the best practices from around the globe each week. However they just touch on some of the solid, creative projects that deserve a tip of the hat. Here are three of note that have popped up recently. DBacks Fulfill Their School Challenge: Last week the …
This past Thursday may have been one of the busiest sports days of the year in New York. The Mets hosted the Miami Marlins and their ex-star Jose Reyes, the Rangers and Devils played Game 7’s against the Ottawa Senators and Florida Panthers, respectively, the Knicks were closing out the regular season and looking to …
Four late springs ago, as athletes finalized their preparation for the Beijing Games, I had the honor to work with the US Olympic Wrestling on a promotional tour of New York as they readied to go abroad. Unlike other Olympic years, the Americans were younger and largely untested and many officials were worried about their …
There are few brands in the Northeast that use sports more as a platform for awareness than Amtrak. From New York to Boston to Philly to Washington, fans cannot watch a broadcast or attend a game without some kind of call to action by America’s premier national train service. It is with that in mind …
