JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This coming weekend there will be two events…one in suburban New Jersey, and one in England…that continue to show the growing business of mind and analytics connected to the competitive world of sport. In London, The Nation’s Cup, the first of a long series of events designed to show the strategic and analytic side of …
The gold standard by which charities are measured these days remains the pink campaigns of Breast Cancer Awareness month, led by the yeoman work of Susan G. Komen. However as we reach mid-Movember, it is worth a tip of the hat to the growing work for the “Movember” campaign, which supports cancer that strikes men, …
It was a well intentioned but underpublicized and marketed event, National Gaming day, 2011. Chances are if you are reading this it may be the first you have heard of the idea, which took place on Saturday, November 12. The concept is simple and effective…pick a day as a way to united family and community …
Lost on the national sports scene Tuesday night, amidst the rising scandal at Penn State and the NBA lockout non-news, was the vote by Garden Staters to legalize sports betting in the State if the Federal Ban on such activities can be overturned. Right now Nevada and its casinos remain king of legal sports books, …
The past weekend during NFL broadcasts, fans were treated to the latest preview edition of the mega-popular video game Call of Duty. However instead of seeing more shots of shoot em up action, we saw Jonah Hill, Sam Worthington, and even a little Dwight Howard mixed into the live action in the game? Many were …
Twenty years ago this Monday we were returning from a Patriot League meeting in Bethlehem, Pa. and were about to cross the George Washington Bridge when a report came on the radio that NBA Superstar Earvin “Magic” Johnson had HIV. This was in the days when HIV was thought to be a death sentence, and …
This coming Sunday, thousands of runners will take to the streets of New York for the ING New York City Marathon. It is a spectacle like no other, one that celebrates the triumph of the human mind and spirit as much as it sends a message to all watching that health and fitness is a …
It has been a question for several years in the fight sport world. Is the market big enough in the sport of Mixed Martial Arts for more than one viable professional brand to exist alongside the UFC, or is it like professional football, where the NFL is king no matter what the market size and …
Last Friday night the Cards and Rangers completed one of the best post-seasons in baseball history with their historic seven game series, St. Louis’ 11th title. In years past, that would have sent baseball off into a lull before Hot Stove talk helped roust fans who have gone on to other topics for a month …
For experience, there are few niche events that beat the PBR and the ING New York City Marathon. However both have always had trouble growing their platform outside the event and into a global experience in a crowded fall landscape. As the PBR conducts its Championship at a sold out Thomas and Mack Center this …
