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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
NHL teams will begin training camp this week, so it comes as no surprise that teams are looking for ways to find new revenue streams as the 2011-2012 season, one which may not have the backdrop of NBA competition against it for eyeballs and dollars. Therefore it was refreshing to see two teams, the Pittsburgh …
The sport of professional hockey has seen landmark growth in recent years. From successful Olympic events to the growth of the KHL to the NHL’s resurgence on all fronts, brand hockey is probably as strong as a global platform now than ever. However this past summer, the untimely and shocking deaths of several players, from …
Once in a while we stray from topic…below is a recollection and some thoughts of the fall of 2001, when I was at the USTA and then the Knicks… Many people have said that the events of Sept. 11, 2001 are to those less than 55 today what Pearl Harbor was to “The Greatest Generation.” …
The continued scramble in the BCS-bound conferences moved Southwest again, with imminent acceptance of Texas A and M into the SEC. Much of the talk around A and M was the ability for the SEC to expand into another television area, the football crazy land of Texas. Last year the Big East went Lone Star …
Opening weekend in college football saw some interesting and exciting early season games…TCU-Baylor, Brigham Young-Ole Miss, even Notre Dame’s upset loss to South Florida were a few of the games that had great drama amongst a sea of mismatches and tune-ups for those in the major football conferences. Then you have North Carolina Central, Indiana …
The cynical will look at the announcement of the new stadium naming rights deal for the Meadowlands with Met Life and wonder when their premiums will go up. Competitors in the insurance field will look at it and wonder what it will cost them in exposure. Sports marketers will look at the name looming over …
It has been a landmark year for the storied brand of the Los Angeles Dodgers, but not the way fans and officials probably hoped. The McCourt divorce trial, a vicious assault of a fan in the parking lot, financial troubles, dwindling attendance and a team that underperformed on the field have led to a tough …
H.T. Hackney was a mid sized wholesale grocery company before Tuesday night, not well known to many outside of the business or the state of Tennessee. Now, at least for the short term, they are a household name in college sports. the company announced that they had signed former Tennessee hoops coach Bruce Pearl to …
Several years ago I went to downtown Manhattan to meet with a group interested in bringing the World Fire and Police Games to New York. The economy was doing well, Manhattan was thriving, brands had dollars and were looking to spend, the Games had been seen by thousands in other cities, and the timing would …
Mark McCormack founded a company in the 1960’s on the marketing rights of Arnold Palmer and a host of other athletes, and that business, IMG, grew into the most powerful brand in the sports marketplace. From the marketing of the Pope to the creation of television to the representing of athletes, the world of IMG …