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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The post-game rioting aside, the recently completed NHL Finals between Boston and Vancouver capped what was another huge step forward in terms of visibility and brand growth for the NHL. Even in New Jersey, where the Devils horrific start doomed their playoff hopes early, New Jersey continued to make off-ice progress in growing their brand …
There have been very few niche sports that have been able to crack through the big money and big challenges of the New York market. Beach volleyball, arena football, Olympic sports, indoor soccer, arm wrestling, tae kwon do, non-NFL branded football, MMA (outside of the still-banned UFC), indoor lacrosse, outdoor lacrosse, non-US Open tennis all …
Minor League baseball is known as a quaint and affordable right of passage in America. In most communities it is a fun way to pass a few hours and get a good feel for the game, especially with little kids. Minor league hockey has often sought to be the winter alternative, and in some markets …
Much has been made, and rightly so about MLB.com’s innovation and NHL.com’s savvy in the digital space. However over time, especially with such a solid NBA Finals going on, the NBA, their teams and their players has again found unique, effective and very positive ways to use social media to engage, grow and promote products, …
The media, social and conventional, have had a field day pillorying Rep. Anthony Weiner of New York, whose work in New York had him on a fast track as a potential Mayoral candidate when Mayor Michael Bloomberg eventually steps down. The week long media frenzy, which reached new heights Monday when Rep. Weiner admitted a …
While there is still a bit of hand wringing and worry about baseball’s early season attendance, many teams are continuing to find new ways to engage and improve the fan experience at the Major league level. We recently wrote about the Brewers’ well planned scavenger hunt, and also noticed more than a few other teams …
It is an underappreciated stepchild lost amongst professional sports of the spring, this college baseball. Competing against everything from MLB and the NBA Playoffs to spring football in some places, the competitive games, and potential future MLB stars, get lost in the mix. The sport on the collegiate level also suffers from the ills of …
Yes it’s lead in was a half hour Wonderbra commercial and yes the football vs. soccer comparison by Michael Strahan was unneeded and more than a tad insulting (or maybe it was more a statement about how far soccer still has to go in the States?), but “Brand Soccer” in the U.S. took another step …
Here we go again, lacrosse supporters. Memorial Day weekend in Baltimore will bring record crowds as the NCAA Lacrosse Final Four takes over the city. This year there is even more reason to celebrate, as new blood, the upstart fledgling program from the University of Denver, found and fought its way to the championship weekend …
The idea of sports being an avenue for social change is pretty widely accepted, but the idea that sports brands and facilities being a motivator for economic change in a municipality has certainly been the cause of much more scrutiny, especially in recent years. A piece in the New York Times by Ken Belson last …