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The death knell sounded quietly last week. On. of New Yor.s broadcast stations, WPIX Channel 11, announced that it had eliminated their sports reporting staff for their nightly 10 .clock news. While some reacted with shock, surprise and disappointment, the announcement came and went with little protest from the fan. There was no out crying …

Despite the immense success of MLB.com, most of the Major League teams have been slow to fully embrace the potential of social media engagement in the way that other sports entities, especially the NHL, have. Partially because of the length of the season and the cost of implementing extensive programs, as well as the fact …

It didn’t come at the optimum time for an announcement, but Saturday morning Newman/Haas Racing announced a partnership deal with driver Oriol Servia and the Telemundo Station Group for 2011, just as the IZOD Indy Car league was getting rolling in St. Petersburg, Florida. The announcement really capped a great week for the League, which …

We all love the March Madness underdog. Butler, VCU, Richmond, even Marquette, the Bracket Busters that turn office pools upside down and show that there is still hope for the.little gu. in the big time world of college athletics. While that moment in the sunshine may be fleeting for some, there are ways to capitalize …

They are not the traditional activation partners around the NCAA Tournament, since they involve product lines which are well, not traditionally involved officially with college sports…alcoho. and a traditional women's activation brand. However both Guinness and Unilever's Dove brand found very smart and effective multilevel campaigns to cut through the clutter and speak to the …

The level of interest in lifestyle sports amongst Americans has probably not been as high as it is right now since the tennis boom of the mid 197.s. Spurred by the economy, the.Le.s Mov. initiative being pushed by First Lady Michelle Obama, and a rising consciousness by corporations and educators of the damage a sedentary …

DISCLAIMER: I WORK WITH SEVERAL COMPANIES IN THE DIGITAL SPACE, HOWEVER THE OPINION ON MY BLOG IS AGNOSTIC AND IN NO WAY INFLUENCED BY THOSE I MAY WORK WITH… There is such a rush to be hip, cool, attract followers and grow a social media presence that sometimes there is a danger in people being …

President Barack Obama's devotion to hoops may be unparalleled for a Commander In Chief. This past week he hosted a delegation to watch his hometown Bulls take on the Charlotte Bobcats, and his attention to courting the casual sports fan during the election certainly didn’t hurt his popularity or limit watercooler talk in any way. …

We are all gearing up for March Madness next week. CBS and Turner will bring everyone the thrills, the upsets, the expanded field hour after hour as legends are forged and heroes made. Nothing like it in American sport. With it will come all the activation, brand building and innovation from the broadcast partners and …

It is tough for MLS teams at this time of year to cut through the clutter and get ancillary exposure. Their preseason is mixed in with spring training, March Madness, the NBA, the start of NASCAR, hockey heading to the playoffs etc etc. Their preseason training also does not have the place yet in the …