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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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eastwin5

Jets Inject A Little Chaos…As Well As Winning….

September 27, 2010 by eastwin5

In the movi..The Dark Knight. the Joker, played by the late Heath Ledger tells Batman, played by Christian Bale,.If you want to upset the status quo and get people excited inject a little chaos into everyon.s live. ” While the level of chaos the Joker. was looking for was a bit more catastrophic, another group …

Read moreJets Inject A Little Chaos…As Well As Winning….

Making Chicken Salad…The Tigers Keep The Brand Going…

September 25, 2010 by eastwin5

The professional team season can be a long when when things don’t go right and expectations fall short. Especially in a distressed economy, the battle for discretionary income can be a tough one for teams that struggle on the field and consequently at the box office. Even the most loyal of fans in a busy …

Read moreMaking Chicken Salad…The Tigers Keep The Brand Going…

A Whale Of A Branding Choice…

September 22, 2010 by eastwin5

Howard Baldwin has made millions in business throughout his career through many smart decisions, but these days he is looking to right what he perceives to be a longtime wrong, investing time and capital into a long process that may give the state of Connecticut its only male (lest we not forget the Connecticut Sun …

Read moreA Whale Of A Branding Choice…

Liberty Mutual Rewards Perfection…

September 21, 2010 by eastwin5

It's not often that a coaches award program can generate some buzz and a little spin, but Liberty Mutual recently announced a new program with some good spin. For five years the insurance company has been rewarding coaches with their Liberty Mutual Coach of the Year award, going to the coach who exemplifies leadership both …

Read moreLiberty Mutual Rewards Perfection…

NASCAR Continues To Drive The PR Push…

September 18, 2010 by eastwin5

Fall is always the most crowded time on the sports calendar as summer sports transition into fall ones and more and more young people pull in activties and worry about back to school. This year, soccer tries to continue its Post World Cup run against a backdrop of NFL and increased college and high school …

Read moreNASCAR Continues To Drive The PR Push…

The Saving Grace For Athletes As Brands…Just Win…

September 16, 2010 by eastwin5

The debate will go on for a while about what “brand damage” is done by Reggie Bush for returning his Heisman, much like the debate that went on with LeBron James and “The Decision” this summer. will Bush's return of the most the hallowed trophy besmirc. his image or value to sponsor.? will the catcalls …

Read moreThe Saving Grace For Athletes As Brands…Just Win…

WPS, UFL Trying To Find Their Spots…

September 13, 2010 by eastwin5

One is winding down and facing more change, one is starting up a second season with less buzz and more questions than year one. Thus are the challenges WPS and the UFL face as start-up leagues in a troubled economy when only the largest entities can survive. WPS will announce Monday that commissioner Tonya Antonucci …

Read moreWPS, UFL Trying To Find Their Spots…

Remember…

September 11, 2010 by eastwin5

I try to go through all my emails and keep those saved to a somewhat manageable amount…one I have from nine years ago is still in my inbox. Nine years ago on Sunday Sept. 9. Australian Lleyton Hewitt pulled off a somewhat surprising run by winning the US Open. The next day would again be …

Read moreRemember…

The Mercedes Bookends…

September 9, 2010 by eastwin5

There are many ways to combine sports and entertainment partnerships, but a great example will wrap up this week in New York, where Mercedes Benz will complete their first two week run as sponsor of the US Open and continue their work as title sponsor of Fashion Week. While it may seem a but of …

Read moreThe Mercedes Bookends…

Can Local Brand Spends Seed The Grassroot.

September 6, 2010 by eastwin5

Anyone who has ever played Little League or soccer or Pop Warner football in the United States knows the signs...the local car dealer, the insurance salesman, the pizzeria who spend some of their hard earned dollars for an outfield or a wall sign to support the kids and the community and give back. The same …

Read moreCan Local Brand Spends Seed The Grassroot.
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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