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It has happened consistently for the past three or four springs. There is a whirlwind of activity around lacrosse, especially at the college level. Lacrosse opened the new Meadowlands Stadium with over 25,000 fans…lacrosse at the collegiate level is making its way west, with a thriving program now at the University of Denver, a state …

Promoting Bubblewrap, the airfilled plastic that protects millions of items each year, is certainly not an easy task. It is kind of like finding a way for the media to do a positive story about brown paper bags or toilet paper…everyone uses them, they serve their function, but there is usually nothing newsworthy about them. …

Perhaps more than any other consistent platform, sports over the years has been a very effective voice for social change. Whether it was Jackie Robinson and integration, Billie Jean King and equality, sports has created a consistent call to action for hot button issues of the day. Sometimes the call to action comes and goes, …

Saturday night in Las Vegas we again saw both the best and the worst of what brands find both intriguing and infuriating…an engaging fighter calling out his best possible opponent for his next fight with little to no assurance the “Fight of the Century” will ever happen. Floyd Mayweather Jr., who has become the boxing …

It may not work at Yankee Stadium, where rules against facial hair are still in place a bit, but in the NHL, the second year of Beard-A-Thon continues to be one of the most unique fan engagement actoivation events in any sport. The brainchild of East Aurora, New York based Cenergy, Beard-A-Thon encourages fans (mostly …

The legendary journalist Jimmy Breslin once said the beauty of holding and reading a newspaper is that you never know what surprises are in store when you turn the page. That of course was well before the Kindle and IPad infused world we are now in, where data and all forms of media can literally …

It was another roller coaster week in New Brunswick, New Jersey. As one Fred Hill achieved a milestone (in baseball), another was let go after a tortuous and painful process and another Scarlet Knight heard his name called in the first round of the NFL Draft. Maybe all of that activity is a harbinger of …

The continued quest for landing valuable real estate in the sports space got another nice pop this week, when Microsoft's Bing became the latest brand to make its way to a WNBA uniform, landing a partnership with the Seattle Storm. The jersey signage, especially for MLS and the WNBA, has been a boon to sponsorship, …

Prime time. It remains the most coveted spot in media, that period from eight until 11 that makes careers and brands in entertainment, and now in sports. The US Open wome.s tennis finals now lives there, and the US Open golf will move partially into that space on the east coast this year. It is …

We are all more than well aware of the challenges faced in both sports and entertainment these days for the discretionary dollar. With every dollar spent comes five question. about ROI, need for staffing, value of programs and actual amount of earned media, so the need to both justify and find extra sources of ancillary …