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They had a great bounce for the Olympics, the NHL did. As a league, they have done more embracing and testing what works and what doesn’t in social and digital media more than anyone else. They have identified a signature event and have built around it to the point where other groups (the NCAA, the …

Every professional sport today is on a never-ending quest to engage the fan and make their game more experiential. However the bottom line is that at the highest level most professional sports are to be watched and enjoyed than played by those who follow it. MLB, NFL, NHL, NBA are all more aspirational and inspirational, …

So we reach the end of March Madness and now enter that long stretch where brands don’t access the college market enmasse, eventhough this is the time where the market may be the most wide open. The spring for the college market is devoid of football and hoops, and is a time of year which …

It's another dark spring in New York. Save for the Devils, there is no postseason at Madison Square Garden, the Izod Center or Nassau Coliseum, so the attentions and the dollars of the casual sports fan can shift fully to baseball, and maybe a bit to soccer as spring fully arrives. Now the lack of …

Years ago I heard author Stephen King speak at my alma mater, Fordham University. He was asked, who does he write his books for. His answer was simple…”I write for all those people who slow down on the road to look at accidents.” The goal, King said, was to appeal to some part of the …

We have often talked about how minor league baseball teams always find ways to create buzzworthy, fun promotions to engage their fans. However with the MLB season opening this week, it seems like the Majors, as many teams battle to move distressed inventory in the early season, may be giving their Minor League brethren a …

A week or so ago Darren Rovell had a blog post on what, if any, value the New Jersey Nets had lost by “winning.” By passing the Philadephia 76ers with their tenth win, was there any actual value from going from the worst ever to just another losing team. The answer according to the collectable …

So also in the mix during April 1, we had Texas Motor Speedway. For a sport which has always tried to balance fun and business, the folks at TMS certainly took a pop from some media who didn’t see the fun, or didn’t take the time to delve into, President Eddie Gossage's plo. saying Dallas …

Maybe it's because we have all become too politically correct, or maybe it's because there is sooo much time spent on trying to be the most techno-savvy we can be that the simple, grassroots and fun promotions aren’t as fun or “interesting” as they once were. For whatever reason, even with all the opportunities available …

There wer. some good things that happened in the UF.s first season. They proved they could deliver a credible product, gave some coaches and players a chance to showcase their skills and they survived a season full of empty stadiums, inopportune dates, shifting cities, small sponsor support and well produced but negligible eyeballs on TV. …