eastwin5

This weekend between glimpses of March Madness on TV, millions of baseball fans, mostly men, will be huddled around computer screens, spread out checking out spread sheets in basements, trolling through magazines on kitchen tables and looking for every discernible edge to one up eight to 12 other guys in the same room or on …

It has rarely seen this much debate or buzz, the announcement of which NFL team is selected for HBO's annual all access show “Hard Knocks.. Last year, the selection of the wobegone Cincinnnati Bengals was met with more interest than concern. So Thursday's announcement that the New York Jets were selecte. as this year's all …

In the boom years of sports spending, teams and broadcast officials held many big spending categories away from the.wholesom. image of sport. While millions came in from beer, and prior to the pressure from government in the United States and elsewhere, big tobacco grabbed every position available, other industries with solid cash reserves and the …

This past week we saw a unique yin and yang of college brand strategy in the New York metropolitan area. Seton Hall fired coach Bobby Gonzalez for creating a renegade program (with some won/loss success) and besmirching the school's overall image, while St. John's fired head coach Norm Roberts for doing many of the things …

It almost happened Thursday…almost. Robert Morris University almost threw Villanova a knockout punch in the first round of the NCAA Regionals in Providence, but in the end too many close calls gone the other way and one shot too few sent the Colonials back to suburban Pittsburgh. However, as pointed out in Thursday's New York …

As mentioned in a post earlier this week, Marc. could be a great jump starting point for several properties. One was IRL, the other really is soccer in North America. Although MLS certainly has made its solid and steady strides in the past few years, the opening of a new stadium in the New York …

Last year the brand of choice to fill displaced inventory on television and in stadia around the country was Spongetech. Their giant signs were splashed acroos all of MLB, their patches showed up on the NF.s.Hard Knock. show on Bengals jerseys, they appeared along the dasher boards at Madison Square Garden. Spongetech, and their pre-soaped …

Februar. was certainly one of the most intriguing months on the sports calendar in recent years. It began with a record Super Bowl, took us through a controversial Daytona 500, saw a very intriguing two weeks of Olympics, and a record setting NBA All-Star game. So now as we hit the ides of March, we …

The Los Angeles Dodgers, despite the messy divorce and internal politics going on with the McCourt breakup, remain one of the world's premier sports brands. The front office, led by Dennis Mannion on the business side, continues to cultivate new avenues to grow the brand of the team, not just its players, into a community …

For a while I have been involved with the upcoming dramatic play Lombardi, which producers Tony Ponturo and Fran Kirmser will bring to Broadway in November. The play is based on the best-selling book “When Pride Still Mattered” by Pultizer Prize-winning author David Maraniss, and is going to be a very intriguing mix of dramatic …