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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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eastwin5

Is 24/7 High School Media Coverage Worthwhil.

September 29, 2009 by eastwin5

It has been a question for a long time…when does sports stop being a game and become “big tim.” For years, tennis and golf and club sports outside of the United States have have taken the club or academy route, and let young people turn pro when they could compete. With that comes the pressure …

Read moreIs 24/7 High School Media Coverage Worthwhil.

Football Hall Asks The Fans…

September 26, 2009 by eastwin5

There is always a cloud of mystery and debate when any Hall of Fame announces its annual induction class especially since like any ballot that involves humans voting, there is always an amount of emotion vs. logic factored in. For the most part, the balloting is a closed system. Once you are asked to vote …

Read moreFootball Hall Asks The Fans…

Nets Give A Glimpse Into The Global Future Of North American Sports…

September 24, 2009 by eastwin5

While some view the announced potential sale of the New Jersey Nets on Wednesday to be more vanity for billionaire Mikhail D. Prokhorov and buyout for developer and owner Bruce Ratner, the window of opportunities for others could be much bigger, both on the team side and on the investor side into the future and …

Read moreNets Give A Glimpse Into The Global Future Of North American Sports…

Great Example Of How Far Womenezsms Brands Have Come…For the Better…Serena Williams and Tampax

September 22, 2009 by eastwin5

It was not too long ago, 1997 to be exact, when the WTA Tour, the worldwide governing for wome.s tennis, faced an issue of crisis with regard to budget, branding and perception. The Tour, after taking the media power of William Morris for years as the Virginia Slims Tour, was suffering from a lack of …

Read moreGreat Example Of How Far Womenezsms Brands Have Come…For the Better…Serena Williams and Tampax

Tigers The Best Brand Story In Basebal.

September 19, 2009 by eastwin5

Many skeptics looked to the baseball season this year as a sort of sponsorship and ticketing armageddon…a sure sign that sports was losing its branding and dollars mojo. Yet as we look down the stretch and even back across the season, we see lots of good news for the sport in terms of community involvement, …

Read moreTigers The Best Brand Story In Basebal.

The State of Rutgers Gets Some Great Guerilla Exposure

September 18, 2009 by eastwin5

Saturday Rutgers will take on Florida International University in Piscataway, New Jersey but despite the result, the two biggest gains in popularity for the school may have been made away from any court or playing field this past week. First, on Tuesday nigh.s Jay Leno Show on NBC, award winning documentarian Michael Moore sported a …

Read moreThe State of Rutgers Gets Some Great Guerilla Exposure

Liverpool Again Shows Value Of Premium Real Estat..

September 17, 2009 by eastwin5

It is perhaps the last clean piece of real estate on the sports landscap.the jerseys of the four professional teams in North America. A practice which is well accepted globally, brand advertising on the front of jerseys, still is off limits in the States with the NHL, NFL, MLB and the NBA as well as …

Read moreLiverpool Again Shows Value Of Premium Real Estat..

Can Sports Mimic Entertainment and “Say Now.

September 15, 2009 by eastwin5

Sometimes the best of marketing activation plays are the simplest. Even with all levels of social media in use, the sound of the spoken voice sometimes is the most effective, and sometimes most underutilized method of communication today, and remains a way for elite entertainers and athletes to reach very personally with their fan base. …

Read moreCan Sports Mimic Entertainment and “Say Now.

Brand Jeter…

September 12, 2009 by eastwin5

September 11, with thoughts of a day of service and reflection proposed by President Obama, may be turning the corner from negativity and grief to positive action (although we should never forget and many need to and still should morn the loss on that day). However on Friday night we were again reminded as to …

Read moreBrand Jeter…

Remembering On The Day…Sports As A Social Unifier…

September 11, 2009 by eastwin5

I usually don’t make this personal, but today is a day that we all need to remember those we lost on that tragic day in 2001…and how sports helped us bounce back afterwards. First a quick second to remember those who we knew through sport who were gone that day, including all those in uniform …

Read moreRemembering On The Day…Sports As A Social Unifier…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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