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I will start this off by saying this was not my idea today, but it is a good one I had wondered about for a while. It is Vince Wladika, former head of PR for Fox and now a consultant with a number of solid clients, and a college baseball nut. Friday, according to the …

Wednesday's New York Times had a very intriguing piece about the latest space to have edgy brands look for marketshare and buzz…on people's shaven heads. The opportunities actually exist in sports for some type of guerilla opportunity that could also be fun and more than a little intriguing for the right brands. For several years, …

One of the great lessons sports teaches is that many times political and social boundries can be overcome through play on the athletic field. baseball gave us Jackie Robinson to break the color barrier, and last year in an Olympic tuneup, four nations who have few political ties as a group…Chinese Taipei, China, Japan and …

Even as pitchers and catchers report in the States for Major League Baseball, our master marketers in the minors continue to be innovative and find ways to keep their local brands active, alive and relevant to the consumer, their partners and the media. Aside from the host of promotions announced taking off on the ARod …

As we see many “niche” brands from the AFL to NLL struggle with the economy and being able to justify brand spends, the NHL has gone the opposite way and seems to be doing all the right things to build marketshare, buzz and connect with fans on a national and international level. Now in no …

As brands look for marketshare, ROI and media placement, it would be worthy to look back to some of those who were the pioneers in the field…as press agents. On Friday one of those pioneers, Joey Goldstein, passed away at age 81 in Florida. Goldstein's spin work was the stuff of legend, and he worked …

As MLB works through the messaging of Alex Rodriguez and Miguel Tejada, there were a number of solid examples of brands and their staffs finding great opportunities for spin, especially on the human interest side. From NASCAR, which gets going with Daytona this weekend, to hoops and tennis, finding the story and then executing through …

Innovative brand integration is become more key as partners count their dollars more efficiently. Logos on apparel, nets, side backboards, virtual signage are all accepted and used now, but the NBA this coming weekend will take naming rights to a new place, renaming the most popular part of TNT All-Star Saturday Night from HORSE to …

With all the ARod hype in New York this week, it would take a mega-news piece to break through the clutter. However, the event that garnered the most news…again…is the Westminster Dog Show at Madison Square Garden. Wh. It is an annual (one time) event that is unique and well timed, has its set traditions, …

As last week began with Michael Phelps and ended with Alex Rodriguez, a great human interest story played out in the waters off Trinidad, and some smart spinning and careful wording turned this niche story into some solid worldwide press. The story was about 56 year old Jennifer Figge and her goal to swim across …