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Finding ways to grab the attention of the casual fan in today's marketplace is critical, especially for those teams and brands with big pieces of inventory to move. Therefore last Sunday's local buy of Super Bowl time by the Minnesota Twins seemed like a really smart one for a brand that still has to push …

The NBA, perhaps the most image-conscious of all the sports today, announced Friday that they have promoted Kathy Behrens to the great new title of EVP, Social Responsibility and Player Programs. It is greatly ironic that the new title comes the same week as most of the sports marketing world is discussing the “social responsibility” …

It is no secret that all of the major sports entities have taken steps to brace for less revenue with the current economic situation, yet there remains the knowledge that many brands have made a long term solid investment in sports and entertainment to reach audience, share stories and move product. Perhaps no sport was …

Even with the down economy, Super Bowl weekend continues to be the biggest weekend in Las Vegas. More fans flock to the desert to bet and enjoy the atmosphere than go to the site of the game, and the group that has capitalized on that Super Bowl weekend experience more than anyone is the UFC. …

As the 24/7 news cycle played out with Michael Phelps and his pictures smoking with a bong surfaced, those on both sides of the issue passed judgement on his future, from USA Today's Christine Brennan to various experts on Fox News. However whichever side you were on some of the key moves in the crisis …

With all the talk of the problems and lack of spending around the Super Bowl, news of NBC's still solid advertising numbers and the cautious optimism of NFL Commissioner Roger Goodell continue to show that in the gloom and doom of the economy, sports remains an industry which will eventually grow even with a current …

How does a brand which is not necessarily always top of mind find ways to remain relevant in a very crowded marketplac. Ask the New Jersey Nets. In a season that has been somewhat less than expected in terms of on-court performance, and has seen questions raised about the team's long-anticipated move to Brooklyn, the …

So it was asked by Felix Unger to his pal Oscar Madison in the great show The Odd Couple, when Osc told Feel he had to go to Canada to cover curling. So the late Tony Randall would be proud of his character asking the question and then picking up the papers today to see …

Doubleday Publishing pulled a perfect storm of sorts with book publicity this week…they hit a quiet week (Super Bowl bye) with n. New York team in the Super Bowl to launch a baseball book about a former manager in th. hottest of hot stove time…Joe Torre and Tom Verducci's work about Torre's Yankees years. And …

We have all seen the doctor “tips” usually affiliated with sports medicine sponsorships with teams and leagues. The obligatory in-arena and on-air quick factoids on injury “sponsored by” have been around for years. However it seems like the indicidual doctors have looked to sports more as a way to more directly reach the consumer on …