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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we head toward pitchers and catchers reporting in less than a month, we are seeing the seeds of baseball pop up in the most remote locations, where spring seems lightyears away. In Chicago, Detroit, Milwaukee…talk of baseball, and ticket selling and autographs are all on the minds of the die hard and the casual …
It may seem cold in most places, and most thoughts for sports consumers may be on the upcoming NFL Championship Games, but baseball’s Hot Stove, from the Hall of Fame announcements to team caravans to the upcoming Baseball Writers Dinner, keeps talk about the diamond moving along. Because baseball is such a varied property and …
The following was co-authored by Columbia student Matt Walker When you combine the energy and mindset of sports, technology and start-ups; an accelerator is born. Starting up a new business can be incredibly difficult. After all, it takes more than a great idea and a pocket full of dreams in order to disrupt markets and …
On Monday night ESPN again treated college football fans to the Megacast, the ability for everyone to watch the College Football Championship game from a host of angles and with a variety of both serious and casual commentary, all playing across the various cable and digital channels of “The Worldwide Leader.” As expected, you can …
The interest and crossover between mainstream sports business and the world of eSports continues to heat up, with yet more teams, athletes and brands looking to the space as a source of fan development, content and potential business opportunities. With that in mind we looked north to Montreal, one of the central locations for innovation …
When you are a disruptor sport like Mixed Martial Arts, you should always be looking for unusual places to insert yourself into a positive national conversation. On Sunday night, Academy Award winner Meryl Streep helped open a door for engagement, an unlikely one, that MMA was able to step through by using the platform that …
The sport of squash is fast, ultra-athletic and pretty much refined to clubs and select colleges and high schools in the United States. It has never been “mainstream.” The International Squash Federation, with a large amount of support in India and Pakistan, has tried in vain to get the sport on the Olympic programme. Women’s …
The broad and lasting implications of the recent Presidential election will ultimately be measured in the history books. What can be immediately affirmed are the folly of polls and the upending of conventional wisdom. For example, uncertainty from a Trump victory was supposed to crater the stock market. Instead, our 401Ks have been treated to …
The following was co-authored by Columbia student Maurice Eisenmann When the news broke that Argentinian National team star and Boca Juniors veteran Carlos Tevez would move to Shanghai and would become the highest paid soccer player in history, many people were surprised. After all, why would a Chinese team be willing to pay this record …
First I will start this by saying I am not today walking in the shoes of media members in Dallas or Oklahoma City or Philadelphia or Buffalo or Boston or Waco, and I am not in the shoes of the communications people in any of those places either, nor am I in a position on …