eastwin5

Many times sports get caught up in their own branding opportunities, often at the expense of the greater good of the sport they represent. There have been countless stories of MLB chasing down rights fees for Little League or the Cape Cod League, or Major League Lacrosse and the National Lacrosse Leagu.fighting against themselves for …

It is the Sunday before Thanksgiving in the United States. The beginning of rivalry week in college football, with OSU-Michigan and BYU-Utah having already taken place. College hoops is well underway, and the NFL is…well the NFL. NASCAR is putting a ribbon on a season, the NHL is solving problems in local markets so most …

Twenty years ago this past September the sports business world, just growing at the time, prematurely lost a legend, someone who set the tone and helped create the sports communication industry as it exists today. His name was Mike Cohen and his nickname was.ink. becuas.throughout his career that is what Mik. got for his clients. …

Finding a great story is not that difficult. If you know how to listen and ask the right questions, everyone has a story that is newsworthy. Finding the story and then finding the ways to effectively tell it is not always the easiest task.

As the economy takes its effect on NASCAR, one thing that hasn’t suffered is the diversity and depth of innovative promotion and the PR support that goes with it.

Most pro sports teams will take advantage of the road trip to host fans and business partners from their region with the team as a reward for customer or brand loyalty, and to give those involved with the team the much-wanted “insiders” perspective.

With a large, diverse cultural base and one of the most fervent grassroots soccer communities anywhere, Major League Soccer had hoped since it's start that the New York franchise would be one of the cornerstones for driving the growth of professional soccer in the United States.

While the Red Sox today announced a ticket freeze, both the Nets and the Blues have looked to those in job and financial difficulty this past week to try and find a promotion that gets buzz, puts butts in seats and maybe, just maybe, brightens the outlook of thos.casual fans struggling with the current times.?Dave …

The off-ice turnaround done by the Chicago Blackhawks since John McDonough took over the team last January has been well documented and is one of the best major market brand turnarounds in recent times. From bringing back venerable announcers to landing the outdoor game this coming January to reconnecting with veteran players, the Blackhawk brand, …

My friend and colleague David Schwab came up with a great example of product placement and a home run for both an endorser and an edosee on his stellar First Call blog recently. The story shows the true value of messaging clients, providing a compelling visual for a product and just plain old luck that …