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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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eastwin5

Becks Back To Europe…Good Or Bad For Soccer In The US

October 23, 2008 by eastwin5

As David Beckham's management team ponders a temporary or permant shift back to Europe…this time for AC Milan…the LA Times has a piece on the value that he has brought to the Galaxy and whether or not its time for the legendary star to go back overseas. The piece raises lots of questions about what …

Read moreBecks Back To Europe…Good Or Bad For Soccer In The US

Niche Sports In A Down Economy…Another MMA Brand Goes Down

October 22, 2008 by eastwin5

As we are seeing with the biggest of sports like Formula One and the Premier League, the economy is having an effect on business.

Read moreNiche Sports In A Down Economy…Another MMA Brand Goes Down

The Price of Branding In College Athletics…

October 20, 2008 by eastwin5

With the downturn in the economy comes the anticipated downturn in philanthropic giving, but along with that downturn will come more pressure from administrator.at the collegiate level to show an ROI just as any sponsor or business partner on the professional side would see with an investment.

Read moreThe Price of Branding In College Athletics…

Playing On The Global Stage

October 18, 2008 by eastwin5

Businessweek this week put out their Top 100 Power Brokers In Sports, and in that was a Top 25 worldwide (meaning outside the U.S.). The list is a great one for anyone to have on hand as sports becomes more global, and continues to show the domination of motor sports (notably F1 despite its financial …

Read morePlaying On The Global Stage

Rotohog.com finds ways to help winners fulfill the American Dream

October 17, 2008 by eastwin5

Usually we think of rotisserie play as a small cash payoff for the winners but lots of fun for all involved…that is the appeal of fantasy gaming, to put you in the drivers seat with as many options as possible, and make you the person in charge of your own sports team, competing against friends …

Read moreRotohog.com finds ways to help winners fulfill the American Dream

Gaming With The Pols…Obama Gets There First

October 16, 2008 by eastwin5

As he was first to attract attention to the casual sports fan by playing hoops, Senator Barack Obama has now gone another step to reach the younger casual fan, by integrating ads into online video games, as reported today on gamespot.com and in the Sports Business Daily.As the tight election continues to try and cultivate …

Read moreGaming With The Pols…Obama Gets There First

AFL Holds Ground, Stays Focused Amidst Turmoil

October 15, 2008 by eastwin5

On Saturday the independent AFL news, the fan site of the Arena Football League, had a very upbeat piece about how the league could continue to rally as the number one fan-friendly sports league, even in questionable economic times. There were solid features about the Philadelphia Soul open tryout in Pittsburgh, and the Tampa Storm …

Read moreAFL Holds Ground, Stays Focused Amidst Turmoil

Mets Do A Good Job Of Spreading Positives In A Down Economy

October 13, 2008 by eastwin5

We have all seen the effects and fear and potential cost cutting measures that teams and brands are putting into effect to safeguard profitability should the economy worsen. Now while many have taken the prudent approach to guard their best assets and look for more ROI, some have chosen to move ahead with long term …

Read moreMets Do A Good Job Of Spreading Positives In A Down Economy

Browns Raise Interesting Questions With Regard To Political Activism

October 11, 2008 by eastwin5

With Sara Palin set for Saturday's puck drop in Philly, and NBA players like LeBron James, Greg Oden and Alonzo Mourning all speaking publicly in support of Senator Barack Obama this past week, it was interesting and noteworthy see the way the Cleveland Browns addressed the issue and opportunity of athletes in a football-crazed and …

Read moreBrowns Raise Interesting Questions With Regard To Political Activism

Sarah Palin, NHL Combine To Grab The Casual Fan…

October 10, 2008 by eastwin5

The NHL has come out firing and grabbed the attention of the casual sports fan and the business partner through a successful “NHL Rocks” campaign, well attended and competitive games in Europe, a sensational centennial campaign by the Canadiens and a rebirth of the Blackhawks brand in Chicago, all of which is overshadowing problems in …

Read moreSarah Palin, NHL Combine To Grab The Casual Fan…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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