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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of the great risks in Mixed Martial Arts fighting is that fact that because there are so many disciplines, even the best of fighters can get caught against a specialist and lose in surprising seconds. Often times with the loss comes a huge amount of human capital that has been built into the building …
One of the most underappreciated qualities in an attention starved, shout over everyone to get noticed world is the ability to listen, digest what you hear and learn from those around you. With so much white noise out there, channeling the good from the useless or mundane can be difficult, bit learning to be a …
The following was co-authored by Columbia student Maurice Eisenmann. You can also listen to our eSports podcast here. Also there are many links worthwhile, as part of this little eSports education… If the last couple of months have made one thing clear to us, it’s that eSports are here to stay in some growing way …
Have gift cards or exchanges left over for the holidays? Looking for something to read over the rest of the break or on the upcoming road trip. Here are a few that we read in 2016 and are worth a look going forward. Back from the Dead By Bill Walton A fun memoir from Bill …
It will come as no secret to anyone in and around the sports business world to say that Ted Leonsis and the folks at Monumental Sport and Entertainment think big. In the early days of building digital assets, the Caps and their new owner, just off his days at AOL, were one of the first …
For this week’s “Teaching Thursdays” we revisit our q and a with Dr. Josg Solonon, Principal of the Business of Sports (BOSS) School in New York… The question of how to motivate young people to be more engaged in education in the United States has been raised for decades. Standardized tests, core curriculum, better use …
While fan engagement in North America by teams is the norm, even the elite clubs of South America are just arming to the idea. Two Columbia grad students, Gabriel Arias and Pedro Oliveira, have worked on a project to show Flamengo the huge opportunity of growth with their core and casual fans… Research project, developed …
For all the heat that has surrounded Cowboys owner Jerry Jones for years on his team-first stance with regard to certain sponsorship deals, it has always been interesting to see that the Cowboys have ceded some of their most valuable real estate…the end zone signage, to a cause, the Salvation Army, for years. No other …
Much has been hyped and speculated about what role the opening of Cuba will have in American, and global business in the coming months and years. While most experts see this as a gradual turn, not something that can happen just overnight, with many cultural, financial and political mountains to climb still, one of the …
The following was largely authored by Columbia student Maurice Eisenmann This week, Wesley Edens, co-owner of the Milwaukee Bucks, joined many of his colleagues and bought his way into an eSports team for $2.5 million. Over the past couple of months, the trend of traditional sports teams and their owners investing in eSports has reached …