eastwin5

PR Move of the Day:

As gas prices soar, business looks for ways to use economies of scale and look for even bigger bank for a more limited dollar, brands, teams and athletes have to be more conscious than ever to look ahead for the clouds on the horizon and address the very real concerns of their fans and partners …

With the NHL Finals moving this weekend, the league is continuing to ride their recent popularity by now effectively pushin.all the digital and in market activation pieces that they had installed throughout the course of the last year.

PR Move of the Day:

With a great matchup with two American teams, one in Hockeytown and the other in “Sidneytown,” the NHL appears posied to finish off a year that has seen them make great strides to grow in the digital space, create unique sponsor activation and find ways to build some of their athletes like Sidney Crosby and …

The beauty of the racetrack is unmistakable. Anyone who has ever spent a summer late morning and afternoon at some of the world's great sporting venues never forgets it. Howeve.a sport that seemingly had everything…money, international interest, drama, great branding, gambling, majestic athletes…lost its way through mismanagement and the ability to keep up with the …

Many times over the past dozen years marketers have looked at the WNBA as somewhat of an enigma. Clearly the breakthrough leader in women's sports, the league has enjoyed strong support with a product that has become better every year. Still the mainstream interest has been up and down depending on the year, and with …

With newspapers cutting back on original content and many blogs tending to give opinion as opposed to breaking news, the niche news sites, ones whic.aggregate content, link to key sites and provide original news coverage, especially for second tier sports, are becoming more and more impactful, and shoul.really be looked upon more by teams, brands …

The actual “branding” of athletes in the U.S. continues to get more and more interest as the phyiscal surface for ads, from the playing surface with real and virtual ads to the NASCAR-like infusion, gets more filled. MLS has certainly been the trailblazer in the American landscape with jersey branding (the latest being the VW …

For those looking to get an insider.look at how select sports brands operate, we have found a few good recent examples. The first one was ESPN's documentary that aired last night, “The Zen of Bobby V,” which as most know is the NYU student produced film that followed Bobby Valentine for seven months in Japan's …