eastwin5

The great PR pitch of the day actually didn’t even occur on this planet last night, it was from the International Space Station, with lifelong Yankees fan and astronaut Dr. Garrett Reisman delivering a ball live bia satellite that he had brought with him. Ironically it was the third time a ball had been “thrown” …

PR Move of the Day. When you are a niche sport with a growing following or a minor league sport looking for new opportunities, usually you will take the chance to be different and find unique ways to draw fans. When you a sport pretty far off the mainstream, although with a very passionate local …

Every year baseball looks to take another step forward as it embraces the legacy of Jackie Robinson, and this year, from the Empire State building bathed in blue lights, to the unveiling of the Jackie Robinson Rotunda at the new Citi Field to the various ways and combinations individual players chose to wear Robinson's 42, …

PR Move of the Day: The New York Knicks have not had an easy time of it from any angle this season, but through the on-court problems and public struggles the fans have remained loyal, and to recognize that the team will take a sizeable hit financially Monday night and offer free food to all …

As The Masters heads for the final round this Sunday, it struck us that since this blog was started in November the major sport we have probably written the least about is golf, with tennis probably a close second. Probably one of the reasons is that the leasure activity that golf is and the passion …

PR Move of the Day. We like to highlight those “little” activations that perhaps can grow into major market ones, so courtesy of Ben Hill's Minor League blog we found the AAA Sacramento River Cats who hid a Golden Ticket (ala Willy Wonka and the Chocolate Factory) in one of 500 bags of peanuts throughout …

Over the years the role of many agents with team.has been adverserial. However with more and more teams looking to expand off sports coverage and increas. ROI for partners, as well as maximize opportunities with athletes, are working closer with athlete reps (and vice versa) to maximize and use economies of scale whereever possible. The …

Th.growing controversy around the Olympic Torch Relay through Europe, as well as the growing negative sentiment with regard to the Beijing Olympics themselves, seems to be reaching crisis stage as evidenced by front page stories in most of the top 25 newspapers in the United States today (and will grow even more as the relay …

PR Move of the Day: It used to be all about convergence, as properties looked to combine common assets for cross promotion across entertainment and sports properties. Disney's acquisition of the LA Ducks and Angels and the formation of YankeeNets to run the Yanks, Nets and Devils were seen as the way economies of scal. …

As the seasons, both physical and sports-related, blend together in April, we wanted to point out some good work being pushed out by Major League Soccer as they begin their campaign and by the NHL as they ramp up for the playoffs. First on the soccer side, where MLS is working to increase activation and …