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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
PR Move of the Day: As we move through the opening week of baseball season it is great to see hope springing eternal for all the fans of America's pastime. One brand that has always been synonymous with baseball is the Topps Card Company, and thanks to the efforts of their marketing staff and the …
PR Move of the Day. The New Jersey Nets may have had a blow to their playoff hopes Tuesday night with the loss to the Sixers, but they keep beating the brand awareness race by pulling off the first-ever (I guess) Carbon Neutral Night against the Sixers. The Newark Star Ledger did a nice piece …
As the sports industry continues to grow, the pressure for ROI from sponsors becomes stronger, the lines that once blurred sports as entertainment are now totally gone (we think for better but many may say for worse). Take a look back at some examples from the last few days…there was a new attendance record set …
One of the biggest problems with promoting and branding sports and entertainment properties today is that everyone wants to be “Like Mike” (the old Nike slogan with regard to Michael Jordan). The problem is that many emerging brands and properties try to grab that brass ring before they are ready, or don’t look to aggregate …
The marriage of social networking and sport as celebrity may have reached a new level with CAA's announcement yesterday of WePlay, a social networking site designed to reach out to millions of active kids and their parents, as well as pulling in hours of childhood photos and video and current “look backs” from some of …
The success in athletics is usuall.measured in fractions of a second…therefore the “little things” that the professional athlete does in his or her prep to close that gap can make champions into challengers and vice versa. Not a surprise of course for anyone who loves the drama of sport. However sometimes in the loss of …
A few weeks ago, New York Times baseball columnist Murray Chass wrote a piece about faith, specifically Christian fait., becoming more involved in the business side of baseball, and the potential issues it can cause as church and state intermix. However for teams looking t.reac.positively to their fan base, as well as create new branding …
This morning there are lots of unique slices of life that again show how sports captures the moment, lifts the spirit and creates such contrasts with everyday life. Let's start in the Far East, where the Red Sox and A's have headed to open the MLB season. This morning (Saturday) on Yahoo Sports Jeff Passan …