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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As the Super Bowl hype dies a happy death, especially with player and coach access limited, we wanted to look at two more creative pitches that landed some nice press this week well away from the warmth of Arizona. The first was the Wall Street Journal piece by Mark Yost on Wednesday on the Electric …
A great deal of time in finding the best practices for this site has been spent scouring news, agency, brand team and league sites and other source materials over the last few months, and it has been great identifying some solid and useful best practices for the industry.
We don’t think anyone would have been able to find a link between Kelly Tilghman, Dana Jacobson and Rick Majerus prior to last week, other than some obscure SportsCenter mention. However now it seems like the three are tied together in a world of “he said, she said and who can say what.. There were …
PR Move of the Day: Mid major Division I leagues are always battling for exposure.Many fans may not know at first glance what IUPUI stands for or which universities ar.in the Summitt League
As the NHL and the NB.move toward their All-Sta.showcases (we will do the NHL wrapu.next week) we wanted t.look at the NBA PR push over the last few weeks that is hitting on all areas “away from the game”…player development, new media, international growth, charity activation.athlete features, product marketing and integration…at a critical time as …
PR Move of the Day: The hype leading up to the Super Bowl will be full of activation onsite and online and a host of call to action campaigns leading up to Glendale and to the commercials in the game. However sometimes the strategic planning that can go into ambush marketing or affiliate campaigns can …
A couple of recent pieces we found (one on Terry Lyons blog by the way) showed the ying and yang o. charitable work, and the way the sports and entertainment space (both recreational and professional) can be use.to assist charitable endeavors. There are two examples that involve the professional athlete in the professional setting, and …