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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Give Speedo lots of credit for not just taking the right amount of time to make a decision on Ryan Lochte, but for finding a way to take a negative and perhaps create the biggest and only positive out of the situation from last week’s incident at the Rio Olympics. Usually brands cut ties and …
I am a living, breathing example of the adage you learn more from your mistakes than you do from your success. That’s one of the great things about being involved with young people; mentoring, teaching, you get lots of do-overs and many chances to look back and see what works, what didn’t, and how you …
Sometimes when you are the biggest and in many ways the most influential it’s easy to rest on ones laurels. However if you are the Dallas Cowboys, as successful a brand as there is in sports regardless of position on the field, you seem to always find ways to stay on top of the business …
The New York Red Bulls are in the most competitive marketplace in the US, so finding ways to do the little things to cut through the clutter and make an impact is not always easiest. One way they have is in their green initiatives, which may seem counterintuitive to a company based on adrenaline, but …
The following was compiled by Columbia’s Kelly Carroll This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives to startup …
In 2000, only five NFL teams stayed in their own practice facility for the rigors of preseason training camp, this year 21 teams are staying home for camp, with the latest being the 49ers getting full use of their new facility in Santa Clara. In recent years both the New York Giants, returning to the …
One of the really nice functions of Facebook is the “On This Day” page, which gives you the opportunity to look back on where you were on that day since you signed up. I make it one of the first things I do every morning. Today it reminded me that six years ago this week …
The following was compiled by Columbia student Kelly Carroll This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives …
They have never been the quickest to adjust to new thinking the NCAA. At the NACDA/CoSIDA Convention in Dallas in June, school PR heads were still fitting and hawing over “internet media” and who and how they should credential for games bug and small. Instead of aggressively embracing, there was still a wide gap as …
It’s all in the look. That’s why Casey Griffin, Director of Field Operations for the Albuquerque Isotopes (Albuquerque, N.M.), the Triple-A affiliate of the Colorado Rockies has been awarded the inaugural Sports Turf Managers Association (STMA) “Stars and Stripes” honor. To celebrate July 4th and showcase individual fields and their patriotic designs, STMA developed an …