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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we have been saying a lot recently this business, sports and entertainment, has to be more about the people and the places than the things for those who work in it. You can’t put in the hours, the travel, the sacrifices, unless you have the passion for it, and all along the way should …
One of the most unique aspects of the supporter clubs built around the core of Major League Soccer franchises is not just their autonomy, but their passionate push to stay authentic and true their members, in many cases resisting financial and promotional support from anyone in and around the business side of soccer. While that …
This summary was compiled by Columbia student Kelly Carroll. This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives to …
There is no doubt that eSports is all the buzz today. From broadcasters to traditional marketers to brands, all are trying to figure out what, if any, their play is, where do they spend, and more importantly, how to they track ROI. While some traditional brands have found initial success, it remains the challenger brands …
This post, compiled by Columbia student Kelly Carroll, is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives to startup founders to …
With Minor League Baseball (MiLB) in action and the July 4 weekend here, colleague Tomas Silvani took a look at the 5 solid promotions of America’s pastime. Spend your summer by catching a MiLB game and enjoying one of the many nutty promotions at the stadiums below. 5- Silent Night One of the …
In May several leading sports executives at the CAA World Congress of Sport were asked what keeps them up at night and what are they watching for the coming year. One of the more unusual answers at the time came from longtime entertainment executive now part owner of the Seattle Sounders of Major League Soccer, …
It may have not been the best kept secret, the announcement Monday of the 201 U.S. Men’s Basketball Team for the Rio Games, but the folks at USA Basketball, along with their partners like Nike and the NBA, found a way to officially break the news and give every member of the team literally a …
The following summary was compiled by Columbia student Kelly Carroll, timely given the end of Copa America and the growth of soccer into what promises to be another landmark summer for the sport in the United States… This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of …
Our colleague Rick Liebling sheds some light on the growth of a new property. If you’re a frequent watcher of ESPN, you’ve probably caught a SportsCenter Top 10 featuring the sport of Ultimate. The highlights usually showcase some incredible athlete leaping impossibly high or sprinting 40 yards before going completely horizontal just inches above …