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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The college space big and small continues to be pretty unwieldy for both those working in the space, and those looking to engage in it. Where can one go for the best, most concise and consistent information at all levels, and how can even a casual observer be informed? One of the go-to places for …
Brands are always trying to find new areas of engagement in the crowded world of team sports. What’s the investment, what’s the ROI and more importantly how can we grow the investment we have already made by annexing new territory or opportunities. One of the more unique niche engagements around title time is the partnership …
As we hit the summer months, and the chances of quick downpours increase not just for baseball but for NASCAR, golf, even tennis, how come few teams or leagues have taken a shot at sponsoring the rain delay? The Cubs have come up with Reynolds Wrap as a tarp sponsor, the Red Sox splash …
The following summary was created by Columbia student Kelly Carroll. This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives …
It was great to take part in two panels on Monday for the College Sports Information Directors Convention in Dallas, one of which touched on the role of media and the back and forth we have between those looking for access, and those who need to control and monitor access in a 24/7 media environment. …
The following was compiled by grad student Kelly Carroll Another in as series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives to startup founders to …
This year the Triple Crown has lost a lot of its luster with different winners in The Preakness and The Kentucky Derby, but Saturday’s Belmont Stakes will still have big crowds and big dollars and the third leg of horse racing’s big spring comes around the clubhouse turn. As horse racing still looks for ways …
Since late January we have been hosting the Columbia University Sports Podcast, a look at some key people in the sports business. The podcasts are about 35-45 minutes in length and have had everyone from brand executives to former MLB players, all talking about their role, where the industry is, and more importantly where it …
Saving lives through awareness and prevention one test at a time has been the dogged push for over twenty years for veteran MLB personality Ed Randall. A prostate cancer survivor, his “Fans For The Cure” Foundation has worked independently from an official designation for Major League Baseball for years raising funds and awareness for prostate …
It was with some shock and disappointment that amidst the Yes Network’s televising of Yankees Old Timers Day it was mentioned that it is the only Old Timers celebration in baseball, surprising as that may seem. A sport that prides itself on its history and tradition, that once had a sponsored nationwide series that honored …