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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Saturday morning as the news came about that Giancarlo Stanton was being traded to the New York Yankees, Art Stapleton, the longtime Giants beat writer for The Record, tweeted this: Yankees are going to sell tickets to the HR Derby in batting practice between Sanchez, Judge and Stanton While it seems to be a bit …
It started as a simple way for players to tell their story last season, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive and …
We have written about some this before; how we as a culture and sports and entertainment as industries are always looking to get younger and faster. It’s why there is a huge rush for esports, engaged mostly by those under 30, vs. a bigger audience of gaming and casual games, which is actually a larger …
This past week saw the axe fall at places like BuzzFeed and ESPN, where several hundred folks in the media industry were left to try and figure out what’s next for them as their careers take a shift in the very fluid and still volatile industry world we’ re in today. No matter where you …
Wednesday we had a few stolen last minute hours to make the latest conference stop, at the Sports Business Journal’s first-ever “Dealmakers” event in New York. While you rarely expect to get earth shattering news at such events, the ability to show up, listen and find some unexpected tidbits or new voices is what makes …
It used to be back in the day that Saturday mornings were where kids got their fix of weekend cartoons. Bugs Bunny, Scooby Do and on and on they went, filling network TV for hours. Now kids shows are on demand, and Saturday mornings especially are being filled more and more with another kind of …
A year ago today the sports world learned that former Brooklyn Dodgers pitcher Ralph Branca passed away at the age of 90. Thought it was worthwhile revisiting this piece.While Branca was known more for his infamous pitch to the New York Giants Bobby Thomson that game NY the National League pennant in 1951 , the …
There was a time not too long ago when the hot property was Daily Fantasy. The two leaders in the space, Fan Duel and Draft Kings, were spending money as fast as they could raise their millions in what looked like an arms race to see who could be the more disruptive. For one glorious …
Ten years ago my colleague Mike Dillon came to me with an opportunity; he created a LinkedIn Group called Sports Marketing and PR Pros but wasn’t sure what could be done with it. Back then, LinkedIn was less forward leaning than today, and even today it is still a relatively passive platform although their push …
It is the promoters dream to be able to utter the words “Standing Room Only,” even if, in recent years, “SRO” is more a phrase to indicate a big audience than an actual sales opportunity. Lack of standing space, fire codes, handicapped laws for open areas and poor visibility everywhere from theaters to stadia have …