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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sunday as the biggest and best brands battle it out for consumers eyes and wallets during the Super Bowl, one smart, aggressive brand will have its brightest star (except for the one married to the Leader of The Free World) front and center at Levi’s Stadium. Cam Newton is a marketing darling in 2016, and …
The “Only in America” phenomenon that is National Signing Day for high school football student-athletes continues to expand both its creativity and largess every year, with The University of Michigan’s all out star studded assault to land a five star class led by Rashan Gary of Paramus Catholic High School in New Jersey and partnering …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with …
Colleges are constantly on the hunt for new ways both to engage a student body and a business community through athletics, and with a growing globally diverse population at least two schools are looking east to try and match the excitement of college athletics, maybe some brand connections, and their evolving student bodies together….by using …
Fashion Week is quickly coming upon us, so why not talk wearable tech and fashion in athletic apparel? University of Denver business school alum Jake Waxenberg is the Director of Brand Strategy for Athos, the next generation of smart clothing. The Del Mar, California native trained at IMG Soccer Academy and the Athletes Performance Institute …
For as long as there has been college sports, the group that does all the communications, in many cases still mislabeled as Sports Information Directors, have been undervalued at a majority of intercollegiate institutions big and small. However as the role of storytelling has changed in a more digital and tech friendly era where Universities …
Last fall, cricket legends Shane Warne and Sachin Tendulkar brought a group of elite former cricket players from around the globe to the United States for a Cricket All-Stars tour. They played in three massive baseball stadia (CitiField, Minute Maid Park and Dodgers Stadium) largely to crowds made up of passionate followers of the game …
Say what you want about the “growth” of Mixed Martial Arts, the real brand in the sport, the experiential one, is the UFC. Bellator has done well taking the playbook that the UFC and Spike TV co-created and running with it, but the only true global business that has been successful in the sport has …
The snow this weekend will bring many planned activities to a halt, but that doesn’t mean in Washington that some smart college and high school students, and the folks at Georgetown as well, can’t find a way to be a little entrepreneurial in making the best out of all the white stuff that will be …
While clubs from around England and Europe see the United States as a new Revenue Stream, They Aren’t Willing To Truly Understand This Unique Market. Bayern Munich has put down roots trying to build their brand, Chelsea and Roma have launched grassroots programs and Manchester City has their investment in NYCFC, but colleague Rick …